This mascara post has been a long time coming! Having been in green beauty for almost six years now, I’ve tried my fair share of mascaras. I’m pretty picky when it comes to a stellar formula too. It has to meet some strict requirements. I mean a girl doesn’t want just volume, but length, separation, and maybe even a bit of drama. Who’s with me?!
I had some standards as I tested out mascara. One it couldn’t be over $30 for a tube. I knew I wasn’t going to spend that much on a regular basis and I knew if I wasn’t then the average person probably wasn’t going too either. Next, there have been some mascaras I’ve noticed some people pegging as “clean” but they had questionable ingredients. For example, if a mascara had phenoxyethanol in it-I didn’t even try it. My top recommendations are completely clean. However, there are a few ingredients here and there in some of the other mascaras that rate a higher score on EWG. In comparison to conventional mascaras, I think they’re pretty good. But that’s a decision you have to make for yourself.
Also, a few tips on mascara I’ve picked up along the way. I’ve found for me any mascara, whether conventional or green beauty mascaras, they all do better after a week or two. It helps when they’ve been exposed to some air. It makes them become a little more buildable. So don’t give up on one after a day or two-give it at least a week. Always swirl the brush inside to pick up product, don’t pump. Once your mascara gets clumpy it’s time to get a new one. Oh and side note-I never wear mascara on my lower lashes. I find I haven’t found a solution to the under eye smudging that occurs.
This mascara-where do I start?! If you’ve followed me long enough, you know I’m obsessed! In fact, I need to order some more-almost out. It gives my lashes volume, separation and length-what more do you want? It’s the holy grail of green beauty mascaras in my opinion. Doesn’t clump but lifts my lashes. I get the dramatic lashes I used to get from mainstream brands, but could never quite get from green beauty formulas. I love the brush too! I know mascara can be such a personal pick but for me this is it. And it’s so clean! Use coupon code: GurlGGrn20 for 20% off (excludes samples and kits) $24
This may sound like a broken record from what I wrote above about Hynt but they’re both the bee’s knees when it comes to mascara. GIA’s also lifts my lashes, separates, add volume and lengthens. It’s just so good! I don’t get any clumping with this one either. Just those vixen lashes we all crave! The brush is very similar to Hynt’s brush. I don’t get any flaking or irritation with this mascara. Can’t say enough about this mascara-get it you won’t be disappointed! $28
This stuff offers the perfect combination of length and separation. Plus, it can build up in length quite well after you let it dry for 30 seconds and go back and add some more. It doesn’t claim to be waterproof but water resistant, which is still pretty awesome for a green mascara. It didn’t flake on me, but held up really well. It didn’t offer quite as much drama to my lashes as I would like but an overall great pick. Bonus: it smells like blackberries! $25
I initially didn’t really like this mascara but after giving it two solid weeks I really liked it. Initially it was hard to get the product off the brush. In my opinion, it gets better as more air is exposed to it. It gets a little more goopy and helps the product to be able to build on your lashes. It didn’t give me quite as much length as I would like but definitely gave my lashes a bit of drama. It’s not a lightweight mascara, you can see there is product on your lashes. The brush wasn’t my fave at first-it’s the new high tech rubber brush. I’m into the old spoodle brushes. Overall, definitely a great product. There is a couple ingredients in it that scored a 5 or higher on EWG. However, they don’t seem significant enough, especially with some data gaps. $21.99
Lily Lolo- (Vegan)
This is my most recent mascara find. This mascara definitely gets some good product on your lashes. It seems a little wetter of a formula. It’s a little harder to build the product on the lashes unless I wait a minute or two for the first coat to dry. I really love the big spoodle brush. I don’t get any flaking or smudging from it. It stays on great the whole day. The only thing I noticed was some irritation when my eyes would water-which was randomly when I had my second baby-hormones are real people! I feel the formula got better the more I used it and air got to it. A great all around mascara! $19.50
A great everyday mascara, for someone who doesn’t want anything too dramatic. Adds great color definition and builds well too. It comes off easy at the end of the day. It’s a great pick for those who have sensitive eyes and contact lens wearers. It isn’t going to give you the drama or vixen lashes but a great option for those wanting something a little subdued and have sensitive eyes. I also love how easy it is to find. They sell it at most Whole Foods and natural groceries. You can get it often for 20% off as well. $17.60
This does cross over into the $30 range, which I said I wouldn’t buy. I didn’t buy this one, it came in a beauty subscription box. I wasn’t impressed with it. The formula was so wet and it left my lashes more limp than vixen. It smudged and came off easily too. At $33.20 a pop, I was disappointed in the overall performance of this mascara.
This was probably the biggest flop. If you’ve been around green beauty long enough you know RMS Beauty. Their products are superior and ingredients top notch. However, it unfortunately didn’t translate into their mascara. The product is almost invincible on my lashes. I had to coat them but even then you could hardly see the product or a difference. It flaked too. There were some questionable ingredients too. Not worth it at $28.
This is similar to RMS mascara in my opinion. It was hard to see the product on my lashes or even notice I had on mascara, it was so subtle. If you like your mascara to look as natural as possible then this would be your mascara. But for me I want some drama in my lashes! $24
This mascara was my least favorite. However, it’s been a year since I tried it when it first came out. Since then they have reformulated and the product could be better. It has a primer on one end and the other end is the mascara. You wait 60 seconds after you apply your primer and then apply the mascara. It definitely gave me length and was very buildable. It didn’t give me as much thickness as I like with my mascaras. The real reason I didn’t love it- it stung my eyes every time I took it off. I know sad. I tried taking it off different ways too but each time, I could barely open my eyes. My eyes aren’t normally sensitive so I’m not sure what the deal is. I called Honest and told them of the stinging and they said they had several other people complain about stinging. $22.
That sums up my mascara post! I hope it helped you have a better idea of what mascara you should go for. XO