If you haven't heard, now you know-Honest Company came out with a beauty line. I was skeptical at first. As most of you know, Honest has a ton of different natural baby products, household products, feminine products, and even things like sunscreen. They pretty much have taken over the mainstream natural market with their brand. I do use their diapers for my daughter. Having them delivered to my house has been amazing! I recently had someone ask what I thought of Honest products and why I didn't ever promote them. I thought about it long after I had answered. My conclusion? There are many small organic natural companies out there that are putting their heart and soul into their products and I know they literally check and double check ingredients. When I get these products I feel like I'm holding a little bit of magic. Because it was created with so much love. Plus, I'm all for supporting small businesses and last time I checked Honest doesn't need me to market for them- they recently hit $1 billion!
I have some friends who are totally on board with green beauty but I have a lot who aren't. It's not that they wouldn't, but it's hard switching over their products and pricey. I had some friends who asked about Honest Beauty and were interested-these are the friends who still use conventional products. Needless to say I was so excited they were interested, and it definitely sealed the deal for me to try them. What I realized was this- If my friends are willing to consider Honest Beauty because they recognize the brand, how many others are going to do the same? If it gets people to switch to cleaner, non-toxic brands I'm all in. For me, searching for the perfect non-toxic eyeliner is fun but for many others, they just want to go to one place and get all their makeup-I get it. A lot of people just want one brand and not have to shop at 25 different websites.
Is Honest Beauty economical? Totally. I was so impressed with the prices actually. I've been around green beauty long enough to know it's not cheap, not that conventional makeup is either(think Chanel, Estee Lauder). However, Honest Beauty's quality ingredient list rivals many green beauty brands and their price point is lower. I get it, they're a billion dollar company and can do that. However, this is going to make it that much easier for people to make the switch. Honest Beauty uses the bundle concept just as they do for the diapers, let me explain. You get 3 products for $50, which is crazy cheap! That puts every product a little over $16. Yes, you heard me right! Once you bundle 3 products, every 5 products after that you get 25% off up to 5 products. So basically you could have a whole new makeup set for $100-yeah you can't beat that. Plus, did I mention free shipping as well. This is something I feel a lot of people can handle when switching over. When my foundation alone costs $60, it can be a bit intimidating for the average customer switching over. Most people don't have $500+ to invest in new makeup, I know I didn't when I switched over. It's been a gradual process over 5 years.
Ok, time to get to the products. I got 6 products- The Everything Cream Foundation, Midnight Reflection Luminizing Powder, Cream Blush in Truly Flirting, Truly Kissable Lip Crayon in Sheer Chestnut Kiss, Truly Lush Mascara+Lash Primer, and True Velvet Eyeliner in Truly Cocoa.
Was I impressed with the makeup…very!
It comes in this magnetic snap silver square compact, that has a mirror inside and pops up to reveal a round sponge applicator. I didn't use the applicator but my W3ll People foundation brush. I love that it has a mirror. And guys can I say I just really love this foundation! It goes on super smooth, but offers great coverage. You can add more for better coverage. It's a concealer and foundation in one. I didn't even need my concealer. It gives that airbrushed look similar to Kjaer Weis. Did it stay throughout the day-you betcha! It didn't feel like I was wearing a heavy foundation at all. I highly recommend it-it's definitely going in my favorite foundation pile. I got the color Sand and it matched great. I use the color Just Sheer for foundation in Kjaer Weis and #22 in RMS Beauty Un Coverup. It retails for $30, which is just insane to me for the quality of the product.
I was super excited to try this product especially. I feel like there are a lot of cream luminizers out there but not a lot of powder ones. It did not disappoint. I used it everywhere I normally highlight-under brow bone, upper cheek bone, bridge of the nose, little patch in the middle of forehead and middle of my chin. I just used a contouring brush. It stayed the whole day and didn't crease-something I've found can happen with the cream ones. I also loved using it on the inner corner of my eyes to make them pop. The color is hint of shimmer-not sparkles but a great glow. I'm sold! It also comes in a square mirrored compact. $25. They also have two other colors in the luminizers-a peach color and then a bronze color.
This cream blush consistency is great. It's not as goopy as some green beauty cream blushes I've tried but goes on so smooth. It isn't crazy pigmented, I definitely added more color after the first swipe. I just used my fingers to apply it and it worked great. The color Truly Flirting that I got is quite similar to RMS Beauty Lip2Cheek in Modest. It's a coral pink/red. Gives a fresh, revived look…haha if that makes sense. I really just loved the consistency overall, really easy to work with. It even smells like berries! The blush comes in a silver circular compact and there's also a mirror in this compact-which I love. Retails for $22.
This lip crayon comes in a chubby little twist up. It also smells fruity! I really liked this as well…is this getting annoying? Yeah, it goes on so smoothly and has a hint of sheen to it. A good mix between a gloss and lip crayon. I'm not a huge gloss fan but this is the perfect balance. I love this color. It's more of a nude with a hint of brownish/pinkish in it, very subtle. I will be getting more of these for sure. They also have lip crayons in demi-matte and lip glosses. They retail for $18.
This mascara was my least favorite. It has a primer on one end and the other end is the mascara. You wait 60 seconds after you apply your primer and then apply the mascara. It definitely gave me length and was very buildable. It didn't give me as much thickness as I like with my mascaras. The real reason I didn't love it- it stung my eyes every time I took it off. I know sad. I tried taking it off different ways too but each time, I could barely open my eyes. I'm going to send it back and get something else. That's the great thing about Honest Beauty…they take anything back. My eyes aren't normally sensitive so I'm not sure what the deal is. Anyways, it might work great for you! $22.
Ok, you all are going to need this! Finding eyeliners in green beauty that stay put has been hard for me. But this one didn't budge. It goes on so smoothly too. One end is the pencil and the other end is the smudger. It smudged really well. I always prime my eyelids, otherwise I have a hot mess on my hands! My eyelids are super oily. I don't even apply the foundation to my eyelids, otherwise it will crease I've found. I just apply RMS Beauty Un- Powder in translucent. I also put a little on the eyeliner to set it as well. It comes in 5 different shades from black, brown, gold, purple, sapphire and an eye brightening nude. Obviously I'll need more! $16.
Ok, that's my huge spill on Honest Beauty. There are more products of course, in the future I'll update the post as I sample them. Have you guys tried any of the beauty products yet-what are your thoughts?