Today I'm sharing all about Purity Coffee on the blog. I have been drinking this coffee since the start of 2020 and I'm not about to stop anytime soon! As a fellow coffee lover I never knew coffee was such a complex topic. When I found out about organic coffee I started to buy only organic. Then I soon realized that there was so much more to the equation than just buying organic coffee. Purity coffee is true to the name- so pure. They take it to the next level when it comes to sourcing only the best of the best. In today's post I'm going to share what makes purity coffee so unique.
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To help you understand how special Purity Coffee is, your must first understand a little more about the coffee industry in general.
On average 2.25 billion cups of coffee are enjoyed everyday!
It's clear to see that coffee is kind of a big deal. People like their coffee! According to the National Coffee Association, The coffee industry represents 1.6% of total gross domestic product within the United States. That’s over $225 billion in revenue! Coffee is the second most traded commodity, coming in first is crude oil. You could say that coffee is something us humans want!
Coffee farms alone employ over 25 million people alone. There are two types of coffee beans that are grown mainly. Arabica and Robusta. Most coffee is Arabica, however some instant coffee is Robusta. Arabica has more flavor profile than Robusta.
Why Is Fair Trade Important?
Fair Trade is something very important when it comes to coffee. Fair trade ensures the workers and farmers are paid a decent wage, taken care of in good living conditions and the farmers have a direct relationship to the coffee importer. When you purchase fair trade coffee you know that not only the farmer is well supported but also their environment and community. I love the fair trade model because it really helps support communities around the world through empowering them to better their communities and not just passing out aid. They are able to create a positive impact for years to come on their environment. Always make sure you look for the Fair Trade symbol on coffee before buying.
Why Is It Important to Have Organic Coffee?
Organic Coffee is one of the most important things to consider when buying coffee. Coffee is one of the most heavily sprayed crops in the world! Not only are pesticides from non-organic coffee bad for you but also for the environment where they're grown. As they're sprayed the chemicals go into the air and soak into the soil affecting the water streams. This affects the whole community surrounding the coffee farms. It becomes a much larger issue than just growing coffee beans.
Since we know most people consume not one cup, but two or three cups of coffee per day, the overall pesticide load adds up. Creating a recipe for for toxic build up in the body. I always say it's not the thing you do once that's going to make or break you but the things you do repeatedly. In this case, organic coffee becomes something that must be considered when consuming it daily.
Here Are Some Certifications To Consider When Looking For Organic Coffee
- USDA Organic
- Rainforest Alliance Certified- This may not be certified organic but it does help to preserve the overall biodiversity of the coffee, sustainable living conditions, business practices and consumer relationships. It works with the natural ecosystem so harsh chemicals don't have to be used.
- Bird Friendly- This is another certification that you can be sure is also checking for pesticide residue. This seal was created by the Smithsonian Migratory Bird Center. Bird Friendly is the strictest of third party standards for the environmental. The certifying body requires that you first meet the organic standard requirements and then that they meet requirements for forests habitat for birds and other animals.
- Demeter is a Biodynamic Farm Standard basically ensures that there is no interfering with the natural farming practice from start to finished product.
- Utz is another one that is similar to Rainforest Alliance. It's not necessarily organic but it does work with natural ecosystem so harsh chemicals are not used.
Now I want to move onto why Purity Coffee is so unique and how it offers so much more than just organic coffee.
Now you might be wondering what makes Purity Coffee different. Well first you must understand that from the start, Purity Coffee is interested in maximizing the health benefits of coffee for the consumer. That is their goal! I don't know about you but I've never heard of a company doing that. No detail is spared when it comes to the making of Purity Coffee. From the bean selection process, to how the coffee is packaged, no corners are cut in making the very healthiest cup of coffee.
The 3 Step Process
- They select only the finest grade organic green coffee beans, then laboratory test them to ensure they meet their standards.
- Then when it comes to roasting they customize each roast for each set of green coffee beans so it minimizes toxins and maximizes health benefits.
- The last step is making sure it stays as fresh as the day it was packaged with Purity's packaging standards.
We estimate less than 1% off the coffees worldwide fit our standards. -Purity Coffee
Health Profile- this is the health profile below Purity Coffee uses to ensure the right beans are chosen to roast:
1st Step- Purity Coffee is organic. The first criteria it must meet is that the bean is organic. This is a non-negotiable to Purity Coffee.
2nd Step- Near Zero Defects. Each season Purity Coffee selects Arabica beans from around the world and lab tests them to see which beans meet their strict standards. When you normally purchase coffee like this you might see specialty grade, but with Purity Coffee that is where they began when it comes to choosing defect free beans. The reason Purity Coffee is so adament about this process is to ensure the overall health profile of the bean is there. Often defect coffee beans can contain toxins like Ochratoxin A, or an uneven roast profile, which can lead to unwanted PAHs.
3rd Step- Mold & Mycotoxin Free. The third step in the process is to ensure there is no mold in the beans or mycotoxins. Mycotoxins are a byproduct of mold. Purity Coffee tests after the roasting process to make sure there is no mold present.
4th Step- Sustainable Coffee. Purity Coffee not only wants their coffee to be the best but also for the environment in which it is grown and the people who grow it.
5th Step- Purity Coffee Tastes Amazing. This is what sold me! I mean if your coffee cup doesn't taste good then you're not going to want to drink it. They have testers that continually test their coffee to make sure it's up to their flavor profile.
Purity Roasting Protocol- This takes roasting coffee to the next level.
After choosing the coffee beans they then test them to get the highest in antioxidant compounds, and lowest in asparagines (a precursor to acrylamide. They also make sure the beans have no mycotoxins in them. Then they select a specific roasting process for those beans. This in the end gives you the healthiest beans possible. They are very meticulous with the roasting process as under roasting can produce acrylamide- not healthy for us. But with Purity Coffee they've learned how to roast so that acrylamide is greatly reduced. Over roasting has it's own set of problems too. Over roasting can lead to polycyclic aromatic hydrocarbons (PAHs), these at times can be carcinogenic. Purity has figured out when to end the roasting cycle to help avoid PAHs from being produced. As you can see there is so much more to the roasting process than you might think. Purity's goal is to make the healthiest cup of coffee and they definitely live up to it!
Once it's roasted Purity then packages the roasted coffee beans meticulously to ensure they're as fresh as the day they were roasted. They only use green coffee beans that have been properly stored for 15 months. Any longer and they can go stale. Then they make sure the coffee is packaged appropriately and delivered to the consumer right away. 15 days is when coffee starts to go bad and lose it's health benefits.
And you thought you were just drinking a cup of coffee!
Purity Coffee was even lab tested against other coffee companies and the results were amazing! Check it out here.
We have analyzed over 100 different coffees representing 46 different brands. Purity was found to be 65% higher in antioxidants, on average, than all of the other organic coffee brands that were tested. Furthermore, Purity ranked the absolute highest in antioxidant levels out of all the coffees tested, while also being free of mold and mycotoxins. -Purity Coffee
I can't stress it enough, no other coffee company is doing what Purity Coffee is doing! They are maximizing the overall health benefits of the coffee.
What They Offer
Purity Coffee offers coffee in several different ways.
- You can get whole bean coffee in 12 oz bags or 5 lbs. bags.
- They offer a Dark Roast, a Medium Roast, a Founder's Blend and a Decaf Roast(Swiss Water Processed)
- You can get a coffee subscription too. You can choose when and how much coffee you get.
- They also offer single serve coffee with their coffee pods and coffee sachets called Pocket Purity.
I get the decaf blend on a regular basis since I don't handle caffeine well. It's literally the best decaf coffee I've ever had! The flavor is rich and not muddled down like many decaf coffees I've tried. I'm obsessed! It tastes great as hot coffee and iced. I use the beans in my espresso machine, but I've also done it with my Chemex and loved the flavor of the coffee from it as well.
My husband has done the medium roast and dark roast and is a fan of both. He will do the Chemex typically, and sometimes uses the espresso machine to make espresso shots. He also has tried the Pocket Purity- the newest release from Purity Coffee. These coffee sachets are everything for those on the go and traveling. They are essentially like a tea bag but filled with coffee instead. You put it in a cup, add hot water and then let it seep for 3-4 minutes. My husband loves these and so does my mom! I would try them but they don't have a decaf option yet in them- hopefully in the future. We are going on vacation in a few days and I'm taking them for my husband. So many times you want a good cup of coffee but don't have access to it. Now you can enjoy all the benefits of a good cup of coffee with Purity Coffee's sachets!
I add a little Aroy-D Coconut Milk to my coffee. Whether it's iced or hot. It's the best! It doesn't contain any additives, and is super creamy. If you're looking for a substitute for a non-dairy creamy, look no further. Check it out here.
As you can see I'm pretty much obsessed with all things Purity Coffee! This isn't just a coffee company. They are literally changing the coffee industry and adding health benefits to a coffee cup every morning. I'm so excited to see what other products they continue to offer- I'll be first in line!
Have you tried Purity Coffee?
If you liked this blog post, check out past blog posts below: