Dime Beauty: An Honest Review

I don’t know about you, but it seems wherever I look on social media, someone is recommending Dime Beauty. Seeing it recommended over and over definitely sparked my curiosity. Plus, I kept getting asked about it and having never used it, I really couldn’t answer any questions about it. So I am diving in to share my Dime Beauty Review and answer all of your questions about this beauty brand. Ultimately, I am going to let you know if it lives up to the hype!  ***skip to the bottom of my review to find out***

*Affiliate Disclosure: I do have affiliate links in this blog post. If you purchase something from my link, I will receive a small commission from the sale.  This comes at no cost to you, but is paid by the company.  I do not take becoming an affiliate with any company lightly.  If I am, it’s because I believe in the company and their product. 

*I purchased the Dime Beauty Products myself. As always, thoughts and opinions are my own.

Dime Beauty has definitely take the beauty world by storm in the past couple years!

Dime Beauty

Dime Beauty was founded by husband and wife team, Baylee and Ryan Relf. It was Baylee that saw there was a need in the skincare market to provide not just clean and non toxic skincare, but also skincare products that met the needs of women of all ages!

Because she wanted to know more about skincare and how to take it to the next level, she went to school and became a master esthetician. During her time in school she confirmed that skin at different points in our life does have different needs.

As luck would have it, Ryan happened to get a job as a product development specialist in the beauty and skincare industry. So, with their knowledge and skill sets, Ryan and Baylee set out to create a skincare brand that was clean, met the needs of different age groups and was affordable!

Is Dime Really A Clean Beauty Brand?

With all the greenwashing that exists, of course I can’t take a brand’s word for it when they say they are a clean brand. I always look at their actual ingredient list and any 3rd party certifications they may have.   After investigating their ingredients I did find a couple of ingredients that Dime Beauty uses that I don’t love. 

The two ingredients that are questionable to me are phenoxyethanol and soybean phytosterols.  

  • Phenoxyethanol is a preservative and isn’t necessarily bad in small amounts but it’s all in how it’s sourced and the strength in which it is used.  I have used several clean beauty products with this ingredient in it but I know the sourcing and percentages. The ingredient is not in all the products. They use a small amount at no greater than 1% which is great.  However, the big question would be if it’s a clean form of phenoxyethanol as phenoxyethanol can contain 1,4 dioxane which is carcinogenic.  They did say they’re actively trying to find alternatives to phenoxyethanol as a preservative which I thought was great.  However, I did email them and ask if their Phenoxyethanol was contaminated with 1,4 dioxane and this was the response I received:
Hi there Suzi!
Thanks so much for reaching out and for your question/feedback, it really means the world to us!
We completely understand the worry here, but we have done our research and believe this ingredient is necessary. You can read more on our website at the bottom of this product and our research https://dimebeautyco.com/pages/clean-ingredient-standard. You can also look at the EWG site here for more info https://www.ewg.org/skindeep/ingredients/704811-phenoxyethanol/. Hope this helps, let me know if you have any other questions!
Ultimately, they didn’t answer my question which I was bummed about.  If they’ve done the research then I would love to see it! If you click the first link to read their ingredient-standards you’ll see the first ingredient they don’t allow in their products is 1,4 dioxane.  So I’m assuming the phenoxyethanol they use wouldn’t be contaminated with 1,4 dioxane then?  But unfortunately I can’t assume in the world of clean beauty because you just never know until you get solid evidence.  It makes me wonder if they realize that phenoxyethanol can be contaminated with 1,4 dioxane?
  • Also, I’m never a fan of seeing soybean phytosterols in skincare formulation.  It’s a cheaper moisturizer (which may be why they are using it) that can promote some estrogenic activity.  I’m also extra cautious with anything that can potentially cause any hormone dysfunction since I’ve struggled with thyroid issues and soy can interfere with thyroid function so I avoid it.
Dime Beauty is also Vegan and Cruelty free!

EWG Score Of Dime Beauty Ingredients

I really like how they list the ingredients out for each product and the EWG score for each ingredient on their website.  It really makes it so helpful for a consumer when reading an ingredient label.  It also helps to educate the consumer on why the ingredient is in there.  This is vital to helping share how products work and why certain ingredients are needed in them.  I really appreciate the thought that went into creating this type of information on each of the products.  Sometimes it’s hard to find the ingredients to a product, so I love the effort that went in to creating this for the customer.  I also want to say that you shouldn’t always just go by what EWG says- they’re not perfect.  It’s good to look a little deeper and not just trust one source.

Ingredients You Won’t Find in Dime Beauty Products

On top of being transparent on what ingredients they do use in each product, Dime Beauty has a list of ingredients that they have committed to not using in their brand. This list includes:

  • 1,4-Dioxane
  • Aluminum Compounds
  • Aminomethyl Propanol
  • Animal Fats and Musks
  • Benzalkonium Chloride
  • BHA
  • BHT
  • Chemical Sunscreens
  • Coal Tar
  • Ethanolamine
  • Formaldehyde
  • Hydroquinone
  • Mercury and Mercury Compounds
  • Methyl Cellosolve
  • Methylisothiazolinone/ Methylchloroisothiazolinone
  • Mineral Oil
  • Nitromusks
  • Parabens
  • PFAS
  • Phthalates
  • Placenta Extract
  • PEG Compouds
  • Polysorbates
  • Resorcinol
  • SLES
  • Sodium Lauroyl  Sarcosinate
  • SLS
  • Synthetic Flavor or Fragrance
  • Toluene
  • Triclosan/Triclocarban

While I do think it’s most important to put focus on what is in each product versus a list of what a brand excludes, I wanted to include this because I do think Dime Beauty has done a pretty good job in choosing better ingredients for their products.

What Skin Types Do Dime Beauty Products Work Best For?

While Dime Beauty says that their skincare products work for all skin types I don’t necessarily agree with that.  Their products didn’t work well for my skin and I have dry skin.  They didn’t seem very hydrating and my skin type craves hydration!  They may work better for a more normal to oily skin type that can do without the added moisture. 

Where can Dime Beauty products be purchased?

The easiest place to purchase all of Dime Beauty products is through their website here. You can also find some of their products on Amazon here.

Dime Beauty Review

The Gentle Jelly Cleanser was quite as gentle on my dry skin as I would have hoped for.

Gentle Jelly Cleanser

This is more of a gel cleanser.  It does lather up a little. I applied it to damp skin.  It didn’t get my eye makeup off, but did remove my fave makeup.  I have dry skin and it felt a little too drying overall.  My skin felt taut afterwards, which I didn’t like.  You definitely get that clean feeling from the cleanser.  It feels like a traditional gel cleanser that you would get from the drugstore back in the day- nothing special.  I wasn’t impressed with it and wouldn’t recommend it for most people.  Unless you had oily skin and were younger and just wanted a very basic cleanser.  The reviews were very positive for the Gentle Jelly Cleanser.  Many said it felt gentle on their skin and their skin felt so clean and fresh.  I agree it does make your skin have that “clean” feeling, but just a little too drying for my skin type.  Get it here.

Hyper Glow

I really liked this product!  It has 20% Vitamin C from L-Ascorbic acid which is in the formula, as well as resveratrol.  Plus it has free radical fighting ingredients like, ferulic acid, sweet orange extract, magnolia bark extract, and grape seed extract. The serum is meant to give skin a brighter appearance, fight free radical damage, help improve overall moisture and elasticity in skin.  You apply it in the mornings to really help achieve the glow!  It also has Vitamin E in it which helps to fight environmental damage from pollution and environmental stress.  I applied it after cleansing my skin in the morning for an overall glow.  It does give a dewy feel to the skin but it doesn’t actually hydrate the skin with lasting moisture.  

The biggest difference I noticed was the brighter appearance it gave to my skin.  It’s like it perked up my whole complexion when I used it.  My hubs really liked it too- so much so that he kept stealing it from me!  I thought it was good, but I still think there are other serums out there that perform better in clean beauty.  The reviews were amazing for the Hyper Glow!   So many said it left their skin feeling smoother and brighter overall.  Others said they noticed hyperpigmentation fade from acne scars and that it worked well under makeup. Check it out here!

TBT Serum

This serum has a combination of mandelic acid and peptides. It is a hydrating serum that also exfoliates your skin overnight. It also has niacinamide- which really helps to fight signs of aging and is very soothing to the skin.  Mandelic acid is a chemical exfoliant.  The process helps to remove dead skin and increase cell turnover.  It feels more hydrating to the skin than the Hyper Glow.  But it’s more of a sticky feeling as it subsides on the skin- not a feeling I love.  I was really hopeful when I got this product but after using it for 2 months I didn’t notice anything.  I was wanting to really see some sort of improvement in my skin.  The one thing I could notice was less redness which I think is due to the niacinamide in the product.  

The formula does have phenoxyethanol in it which I don’t love seeing.  I’m not against it, but only use products from trusted sources, like Beautycounter.  Phenoxyethanol can be contaminated with 1,4 dioxane which is carcinogenic if you’re not using a clean source.  The percentage used in this formulation is less than 1% which is good as studies have shown that at that level there isn’t much to be concerned about.  It was interesting that Dime Beauty rated Phenoxyethanol a 2 from the EWG when if you actually type it into their Skin Deep database it rates a 4.  Not sure why they rated it a 2?  The reviews for this product were amazing as well.  Some saying they could see a difference in the lines around their eyes, others noticed their pores were smaller and a decrease in fine lines.  Also, some reviews said their wrinkles on their forehead were reduced. As I mentioned above I noticed an improvement in my redness, but that was it.  Get it here.

Restorative Night Cream

This night cream contains sea buckthorn which is full of anti-inflammatory and antioxidant properties. It also has ceramides that help to replenish lipids lost in the skin.  It also has Oligopeptide-1 which helps to increase cell renewal in the skin and help it to heal.  They do have a day cream as well, but I just tried the night cream.  Having dry skin I thought I would want the night cream since typically night creams offer more moisture than a day cream.  However, this was not hydrating like a traditional night cream in my opinion.  It left my skin wanting more moisture.  It felt like a day cream.  I had to apply other facial creams on top because my skin still felt dry.  

I also didn’t like that it had soybean in the formulation.  Soybeans have been known to cause estrogenic activity and while the amount is small it’s still there and we know our body does absorb what we put on it.  The overall exposure can add up after multiple uses.  It’s also a cheaper moisturizer so that may be why they used it. The reviews were really positive for this product as well. Some reviews said it left their skin feeling plump and hydrated the next morning.  Others liked how lightweight it felt on the skin.  I agree it feels lightweight but I guess I want my night cream to feel heavier and really moisturize and that’s why it didn’t work for me. Check out the Restorative Night Cream here.

This Eyelash Boost Serum I had the highest hopes for!

Eyelash Boost Serum

I was so excited to try this product!  My eyelashes were in a bit of disarray after having COVID and with pregnancy.  I really had high hopes that this would help get them back their former glory.  But unfortunately that wasn’t the case!  I used this for two months as well and didn’t notice anything.  It was also hard to apply with the brush tip applicator. I’ve found I love a mascara brush application much better.  It’s easier to apply.  The formula contains peptides and amino acids that help to build up keratin which is what grows the hair.  Like I said I really wanted to see results!  

I had read so many positive reviews on their site but I didn’t see any improvement and I was consistent- morning and night application.  There were some reviews that said they noticed a difference in 3 or or 4 weeks.  Other reviews said they noticed thicker and longer lashes.  Maybe it will work for you but it didn’t for me.  Check it out here.

Shop all of Dime Beauty here!

Was Dime Beauty Worth It?

Personally, I don’t think Dime Beauty is worth it.  I wasn’t impressed with their products and I’ve tried a lot of clean beauty products!  There was so much hype surrounding the products, but I just didn’t feel they lived up to my expectations.  I notice a lot of influencers promoting them on social media, but most of them aren’t beauty bloggers but natural food influencers.  I don’t think most of them have tried the amount of natural skincare that I have and therefore just don’t have a grasp on what is actually great natural skincare products.  As with anything, don’t always believe the hype (good or bad) until you try something yourself.  I think Dime has pretty clean ingredients overall and I really like how they list all of their ingredients easily and even rate them according to the EWG scale, but they just didn’t perform for me.  They may work great for your skin, but that wasn’t my experience.

Have you tried Dime Beauty products? Let me know what you thought below!

If you liked this post, check out these past posts:

Cheers, Suzi


Suzi is a wife, and mama who is passionate about sharing her natural lifestyle with those around her. She created Gurl Gone Green to show how our everyday decisions, from what we use on our face, home and the food we eat affect us more than we know. She loves holding space where people can weed through the marketing clutter to find truth, and ultimately make the best decision for their families.


  1. Kris

    Thank you! Finally an honest review. I appreciate your honesty. You always can’t believe the reviews you see on a companies site. Too many great reviews is a red flag for me!

    • Suzi

      Thank you!

      • Shelley Henderson

        I would love your recommendations for companies and/or your favorite products that you recommend for clean beauty products.

          • Gloria

            I also fell for the hype of this product. I didn’t even try 2 months sent back but did reorder the hyper glow after your review . It’s going to be sold at ulta now . Have you used Elemis products ? If you have what are your thoughts ? I actually love the milk moisturizer .

          • Suzi

            I’m not sure about Elemis- I haven’t been able to find a full list of ingredients which makes me think they’re trying to hide something.

          • Michelle Varela

            What do you think about their perfumes? Are they truly clean?

          • Suzi

            From what I read when researching I do think they are clean. They use safer synthetics.

        • Tammy Mullen

          I really appreciate your honest reviews. I have tried the Hyper Glow, Eyelash Boost and I Love Your Smell Baby perfume. I have loved them all and was questioning switching my whole like to them. I am currently using L’bri Pure and Natural. Have you tried L’bri products and if so what are your thoughts on their products?

          • Suzi


            I havne’t tried L’bri Pure and Natural. I haven’t heard of them actually. If you like Dime, I say keep using it. It just didn’t work for my skin.

          • Gloria

            Hi , thanks for your response on the Elemis lotion .do you have a suggestion for an anti aging neck cream . I would really appreciate it .
            Thanks again

          • Suzi

            Hi Tammy,

            Yes! I would recommend Maya Chia’s Advanced Response Complex Face/Neck Cream. Perfect for a neck cream!

      • Gloria

        What do you recommend for an anti ageing cleanser ? Have you actually found any neck creams that help with the neck ?
        Thank you

        • Suzi

          For Neck Creams I would use Beautycounter’s Supreme Cream. It has the plant-derived bakuchiol, antioxidants and peptides.

      • Gloria

        What do you recommend for an anti ageing cleanser

        • Suzi

          Hi Gloria,

          I absolutely love Beautycounter’s Countertime Lipid Defense Cleansing Oil- the best! It is an oil so hydrating but it emulsifies just enough so that it gets some suds to it as well. Has bakuchiol which is a plant-derived retinol.

    • Glow

      I purchased the world bundle . I used for a few days and yes after using the hyper glow my skin did feel fresh . I wasn’t impressed with the day cream . I used a few days and sent back .
      I didn’t think I needed to spend so much on a toner . After you review I might repurchase the hyper glow if you think it’s worth it ? They will now be sold at ulta store I read .
      Being 55 I was looking for a good anti aging moisturizer and couldn’t resist after seeing it every day on IG and the price was reasonable .

  2. Serena

    I use their blue facial oil because my face just kept breaking out in dry patches. Ever since I started it my face has felt so hydrated and fresh. Not sure if that would help you or not.

    • Suzi

      Hi Serena,

      Thanks for the tip! Yeah, I felt like the line wasn’t very hydrating at all and I had heard from others who had tried it similar stories. My skin is really dry so I’m always looking for added moisture.

  3. chris lynne parrish

    I am currently using it now as I needed a new skin care because my previous was just a bit to expensive. I am using the day cream, night cream and tbt cream and so far I like them. I am on the dryer side but feel I get enough moisture. I just ordered the Jelly Cleanser because I dont have a cleanser so I will see how I like it. Can you recommend some of the clean products you have used in the past and list your favorites?

    • Suzi

      Yeah, everyone is different. Their products just didn’t work for me. I actually tried the Jelly Cleanser too and it felt too drying on my skin. I really love True Botanicals, Beautycounter, OSEA and Alpyn Beauty for natural skincare brands.

  4. Vikki

    For your skin type (dry), did you find a skincare line that works best for you?

    • Suzi

      Hi Vicki,

      I really like Countertime from Beautycounter. A very hydrating line overall. Plus, it had the plant-derived retinol bakuchiol. I also like True Botanicals. Their Chebula Extreme Cream is so hydrating! One of the absolute best facial creams for hydration in clean beauty. I also like OSEA too.

    • Suzi

      Hi Vikki,

      I really love Beautycounter’s Countertime Line when I’m not testing products. I also love True Botanicals Renew line.

      • Jennifer

        Is the Beauty counter and True Botanicals a line like Dime? What I like is I can buy the whole series. Your suggestions are awesome but with each one, I’m not sure what all to buy! I want the full regimen. I’m lazy lol!

        • Suzi

          Hi Jennifer,

          Beautycounter and Dime are similar in that they’re both direct marketing companies. True Botanicals is not. I recommend various products because not every line works for every skin type. True Botanicals is a great line for all types of skin. From acne, to dry and mature skin. Beautycounter offers many different skincare regimens too depending on skin types. As well as Dime. They also have different ingredients in them. You can buy full skincare lines from each which makes it easier. If you want some specific recommendations for skincare products, you can email me, suzi@gurlgonegreen.com and I would be happy to recommend some. 🙂

  5. Mariah Allen

    Hi Suzi! Loved the review! What would you recommend for clean skincare and makeup then? I haven’t tried DIME but looking for something for me and my 4 girls. I was diagnosed with breast cancer this year and really looking at everything I put on my body and what’s in it. I am overwhelmed at trying to find makeup and skincare for me and my girls that isn’t super expensive. Thanks for the review!

    • Suzi

      Hi Mariah,

      First, I’m so sorry about your diagnosis. You’re in the right direction and I’m so proud of you for making this step. I would recommend Beautycounter. They have so many lines under them. Countertime is a great line for mature skin and dry skin. It has antioxidants, plant-derived retinols, and peptides. They also have counter start which is a great line for the younger generation and is a lot more budget friendly. Another line I love for all ages is Aleavia. They have a great body wash that is a prebiotic body wash and leaves the good bacteria on your skin. I also love their face wash for younger people, it can help with acne. It really depends on what skin type you have and what you’re needing. Check out my blog for skincare products and my shop- I have so many great ones I recommend!

  6. Michelle

    I’m so glad you posted this. I just went searching this morning for others with this issue after realizing how my skin has. Even so so dry for weeks and I think dime is contributing to that. Even their moisturizers leave my skin feeling taut afterwards. I’m going to check out the brands you recommended. I did love the Dime price point and I’ve struggled finding affordable skincare that is natural and works for my skin.

    • Suzi

      Hi Michelle, I’m glad this was helpful! If you’re looking for a good moisturizer that’s clean and more budget friendly I would take a look at Ursa Major’s Golden Hour Recovery Cream. Also, OSEA’s Seabiotic Water Cream is a good option as well.

  7. Renee

    I have oily, adult acne skin with some rosacea. I am 40. I have suffered with bad skin for 20 years. I can honestly say I’ve tried almost everything to fix my skin. I’ve been to several dermatologist and I have tried most prescription and over the counter products. Dime Beauty Projects are the only products that have healed and transformed my skin. I was on the verge of giving up on my face until I found Dime. My favorite products are the Blue Facial Oil, the Hyaluronic Acid, the Hyper Glow Serum, and the Super Firm serum. I will be a customer for life! I can’t wait to try more of their products. I love Dime Beauty. Their products saved my skin.

    • Suzi

      Hi Renee!

      I love hearing that! I’m so glad you found something that works for your skin.


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