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Natural Mascara

Natural Mascara

My natural mascara post is here! Having been in natural beauty for over 10 years now, I’ve tried my fair share of mascaras.  I’m pretty picky when it comes to a stellar formula too.  It has to meet some strict requirements.  I mean a girl doesn’t want just volume, but length, separation, and maybe even a bit of drama.  Who’s with me?!  I’ve written a post like this before but have since updated it and now I’m doing a new refresh all together to give you the complete guide to finding your favorite natural mascara!  If I can do it, you can do it!

Have you ever wondered what was in that long tube of black goo we call mascara? 

According to Women’s Health, 65% of women wear mascara every day, making it the most popular eye makeup used. 

Yet, I would venture to say most women don’t know a thing about what’s in their favorite black tube.  Well, I was like most women just enjoying the creative powers of my mascara as it made my eyelashes go from spindly average to va va voom, until one day I did a little research of my own.  This research left me flabbergasted…yes I said it, flabbergasted!  I mean how much could a little tube really carry …right?  WRONG! 

Here’s the oh so scary news:  Most mascaras contain mercury, coal tar, formaldehyde releasers, petroleum distillates, vinyl, parabens, phthalates, and triethanolamine…can you say scary… three times!  And not only does it contain all these big word ingredients but over half of us our putting them near our eyes every single day! 

Yes, gasp if you’d like, I sure did.  So why don’t we want these big long words in our black tubes?  Well, for starters they’re harmful to our health and can accumulate in the body and lead to an array of nastiness in our bodies, such as cancer, liver problems, hormonal disruptions, miscarriages, and birth defects…just to name a few.  Now you might be thinking, great I’m going to have to give up my magic tube of goo…But alas, have no fear we live in the 21st century, where choices are abundant and there are many natural options. 

 

Natural Mascara

Giving you the lowdown on all these natural mascaras!

 

I had some standards as I tested out mascara.  There have been some mascaras I’ve noticed some people pegging as “clean” but they had questionable ingredients.  My top recommendations are completely clean.  However, there are a few ingredients here and there in some of the other mascaras that rate a higher score on EWG.  In comparison to conventional mascaras, I think they’re pretty good.  But that’s a decision you have to make for yourself.

I wanted to dive into mascara and share why it’s important to make the switch ASAP!  I’ve heard so many people say that mascara isn’t a big deal to use conventional.  I beg to differ.  I get the one time waterproof mascara you want to use for a wedding or that special event but for the day in and day out grind- get yourself a natural mascara you love!  

*I’m also going to share some natural mascaras that I didn’t love as well.  Hopefully this well help weed out the options so you can find your best natural mascara!

So what’s lurking in the conventional mascara tubes?  Nothing pretty.

 

*Your eyes actually have tiny pores around the eyes and can absorb the chemicals your applying to them.

 

  • PARABENS- from Butylparaben, Ethylparaben, Propylparaben.  These are known endocrine disruptors(hormone disruptors) and can cause allergic reactions as well as contact dermatitis.  
  • PROPYLENE GLYCOL- This includes -4, -6, -8…etc) Has been found to be contaminated with 1, 4 dioxane, which is cancer causing.  Can cause acne, skin irritant. 
  • POLYBUTENE– Derived from petroleum and is a plasticizer, used to make adhesives and in this case mascara too- yikes!
  • PEG’S– Simliar to propylene glycol, has been found to be contaminated with 1, 4 dioxane, which is cancer causing.  Can cause acne, skin irritant.
  • SODIUM LAURETH SULFATE- Drying of the skin, skin irritant and has been linked to eczema.  Endocrine disruptor and has been found to have 1, 4 dioxane, again cancer causing. 
  • PARAFFIN- Also known as petroleum.  The manufacturing process of petroleum causes it to be contaminated with 1,4 dioxane.  This ingredient has been shown to be a known carcinogen and cancer causing.  Not too mention, petroleum is a skin irritant, causing rashes and and allergic reactions. 
  • ETHANOLAMINE- These can come in other forms such as triethanolamine, or be listed as DEA, TEA, MEA. Immune and respiratory toxin.  Also, known to cause allergic reactions. Cancer causing as well because they contain nitrosamines. 
  • BHT- Derived from petroleum and used as a preservative.  Not only can it affect your hormones but it also is carcinogenic.  
  • TALC- Most talc is contaminated with asbestos unless they are third party testing it.  The only company doing that is Beautycounter.  It’s associated with respiratory problems, lung cancer, asthma, and even cancer.
  • FRAGRANCE- Can cause photo-toxic reactions and can be photo-allergic.  Skin irritants, and has been known as a neurotoxin.
  • RETINYL ACETATE-  can cause liver damage, brittle nails, & hair loss just to name a few. It’s also been shown in high doses to cause problems with skeletal birth defects in developing fetuses. 
  • DIAZOLIDINYL UREA- Releases formaldehyde in products. Can be found in facial moisturizers, facial cleansers, eye creams, foundations, shampoos, acne treatments, after shave, lip balms, mascara, sunless tanning products, antiperspirants/deodorants, cuticle treatments, and nail polishes.
  • ALUMINUM POWDER- This is a neurotoxin and nothing you want close to your eye.

*I can’t tell you how many people after switching to a natural mascara, stopped getting styes in their eyes!  I don’t think it’s a coincidence.  These harmful ingredients make their way into the eye and can cause a variety of infections.  

Waterproof Mascara

I get a lot of questions on waterproof mascara options and formulas in clean beauty.  So I thought I would share how waterproof mascara is made.  To make a mascara waterproof often companies use an ingredient called dimethicone copolyol.  

*However, I wanted to hear from one of my favorite natural beauty makeup brands, Crunchi, to hear their insight into what makes a waterproof mascara formula.  

Here’s what their research and development team had to say:

There are actually many different ingredient combinations that can work to make a mascara formula “waterproof”, and it is much more complex than simply adding “dimethicone copolyol” to formulate a mascara with this feature.  

Bottom line: waterproof mascara can be filled with many unknown chemicals and it’s not always clear what exactly is lurking in the tube.

The more I looked into dimethicone copolyol I learned that it’s a derivative of silica and it repels water.  Silicones are really important when it comes to making a waterproof mascara work.  Since we know oil and water don’t mix, and silicones are made of fat(oil) this helps the mascara to stay on the lashes instead of run down your face.  You will notice in many waterproof formulas there’s not water or very little and more oil. That’s because oil repels the water.  That’s also why it’s so hard to remove waterproof mascara because it’s made from oils and just water isn’t going to remove it but you’ll need an oil based eye makeup remover.  The problem I learned is that since waterproof mascaras are harder to remove, many people just don’t.  Unfortunately, this causes bacteria to build up on the eye and can cause styes and infection.

There aren’t waterproof formulations in natural mascara formulas. There are some “water resistant” formulations- but not a true waterproof formula.  Using a waterproof mascara over and over again not only causes eyelid dermatitis but can lead to drying out your eye.  Since waterproof mascara takes a while to get off, often people have to use harsher eye makeup removers to remove the mascara.  Another reason to ditch the waterproof mascara on a daily basis.

*Below I’ll highlight some water resistant mascara options if waterproof mascara is your thing.

The thing is it’s super easy to find a stellar formula these days. Back when I was transitioning to clean beauty(10 years ago) there was one formula…yes I repeat one formula that worked.  And even then it wasn’t perfect but it was all that was out there.  These days not only can you have your cake but you can eat it too when it comes to natural mascara!  In 10 years the clean beauty industry has gone from making one ok formula to SO many.  With my help you can find your new natural mascara bestie.

Let’s dive into ALL the natural mascara options- cuz’ there’s a lot!  I am breaking them down by formula, smudge factor, flaking, brush and price.  I have several budget friendly options that I think you’ll love.  

*Oh and side note- if you’re looking for a natural eye makeup remover, check out Beautycounter’s!  It’s the best.  Any former Mary Kay eye makeup remover lovers out there?  Yeah, I was one of them.  I loved that stuff.  Beautycounter’s Instant Eye Makeup Remover reminds me of Mary Kays- so good!  Get it here.

 

After trying so many natural mascaras I must say I have 3 that really stand out for me, remember I love bigger/ fuller lashes, you might like something different:

 

Natural Mascara Picks

 

natural mascara Natural Mascara

 

Honest Beauty Mascara(FAVE- after trying so many I still go back to this one, it checks all the boxes for me)

Formula- Ok, so I did try this mascara when it first came out years ago and I didn’t like it.  It stung my eyes pretty bad and there wasn’t anything amazing about it.  However, they re-did the formula a couple years ago and I have to say it is completely different and I LOVE it!  This is hands down my favorite natural mascara in clean beauty currently.  I know, that says a lot but it’s true.  The formula checks all the boxes.  It offers thickness, length, separation- it’s just awesome!  The formula isn’t too dry or too wet and I love that I don’t have to apply 5 coats of mascara to see product on my lashes.  In just two coats my lashes are instantly lengthened, thicker and have overall more volume.  I’m sold!  On one end of the mascara wand is a primer and the other the mascara color.  I apply the primer first and then the mascara.

Smudge factor/Flaking- Doesn’t flake or smudge!

Brush- The brush is longer and thinner, with a slight curve.

Price- $16.99 on Amazon.

Get the Mascara here!

 

natural mascaranatural mascara

Ilia Beauty Limitless Lash Mascara(sensitive eyes)

Formula-  This is a newer natural  mascara find and I’ve been loving it.  They created a patented brush.  One side is for curling and the other side is for lengthening. It really does give my lashes a curl boost and makes adding length to them even easier.  The formula is a little on the wet side, but not too wet that it smudges all over.  I’m really able to build length with this mascara too.  They also have a smaller travel size too!  I love this option.  You can easily try it out without breaking the bank.

Smudge factor/Flaking- I don’t have flaking with this mascara or smudging, it really stays in place.

Brush- I really like the brush for it’s unique patented sides.  Having one side for length and the other side for curling.  It really works!  It’s not so fat either, so makes it easy to get in the smaller corners.

Price- $28

Get your Ilia mascara here!

natural mascaraNatural mascara

Fitglow Good Lash + Mascara

Formula-  It gives my lashes volume, separation and some drama.  It definitely lifts them up and creates a lash that you can’t help but notice!  I love how you can build the formula on top of your lashes.  The formula is overall thicker but easy to apply to the lashes.  I felt the formula looked a little too worn in by the end of the day.  It didn’t hold up as well as others.  It gives your lashes a dose of vitamins and antioxidants with their nourishing formula.

Smudge factor/Flaking- I did have some flaking and smudging.

Brush- The brush on it is different than any other I’ve used.  It starts out wide and then gets narrower.  Great for getting the bitty lashes in the corner of the eye.

Price- $42

Get your FitGlow mascara here!

 

natural mascara

Beautycounter Volume Mascara

Formula-  The formula is drier overall and thicker.  It takes a couple coats to get the product on but one you do it really builds and you can get a thicker lash.  It doesn’t give my huge vixen lashes but some good volume and pigment.

Smudge factor/Flaking- I didn’t notice a lot of flaking until the tube got to the very end.  The formula seemed extra dry and it would flake easier on me. 

Brush- The brush is a larger fat brush that goes in slightly in the middle.  

Price- $29

Get the Beautycounter Volume Mascara here!

 

natural mascaranatural mascara

Inika Long Lash Mascara(vegan)

Formula- The formula is pretty wet.  It gets better the more air gets to it.  Once I apply the first couple coats I move to the next eye and then come back to the first eye.  Then it’s easier to build it up more.  It really gives great length and separation, not as much volume.

Smudge factor/Flaking- It did smudge a little if I wasn’t careful letting it dry since the formula is on the wet side.  But no flaking.

Brush- It comes with a long brush.

Price- $33

Get your mascara here!

natural mascaranatural mascara

Crunchi Shattered Mascara(vegan)

Formula- This is Crunchi’s new natural Mascara formula and it basically kicked everything up a notch!  It gives more volume, length and overall drama to the lashes.  It does this all without needing to apply several coats of mascara too.  I find one or two coats gives me instant lift and separation.  It’s a very goopy formula overall- lots of product on the brush.  If you want to look like you have mascara on and have those big lashes- this is your mascara.

Smudge factor/Flaking- It does tend to flake on me by the end of the day.  Especially if I workout.  However, I’ve learned some tricks in getting it to stay put- check out my free download to learn my tips!

Brush- Love the brush!  It’s bigger but not too big and a little smaller at the tip.  

Price- $28

Get your Crunchi Mascara here!

 

Natural mascaranatural mascara

Hynt Beauty Nocturne Mascara(gluten free)

Formula- The formula is drier.  It takes a few strokes to get the product on your lashes.  But once on you do you can really build it up on the ends to lengthen.  It gives my lashes separation, volume, and length.  Plus, some thickness.

Smudge factor/Flaking- Overall the smudging is minimal to none.  I don’t notice smudging as much as flakes sometimes as I’m nearing the end of the tube.  I think it’s more because the formula is drying out.  It’s a good reminder to switch it out.

Brush- It comes with a thick, fat spoodle brush. Love the brush!

Price- $24

Get your Hynt Beauty Mascara here!

 

natural mascaranatural mascara

Hush And Dotti Mascara(sensitive eyes/water resistant)

Formula- The formula is a great mix of dry and wet.  It goes on so easy and doesn’t require a ton of applications.  Gives my lashes thickness, length and separation.  A good building natural mascara. I was surprised how much I loved this one. It reminds me of Maybelline’s original Great Lash Mascara. FAVE!!!

Smudge factor/Flaking- It doesn’t smear on my eyelids or flake at all.

Brush- It’s a smaller standard mascara brush.  It gets smaller towards the end of the brush. 

Price- $24

Get your Hush and Dottie Mascara here!

 

natural mascara natural mascara

100% Pure Fruit Pigmented Mascara(sensitive eyes/water resistant)

Formula- This natural mascara is especially great for lengthening.  It also does an amazing job of separation.  It builds up quite well too after you let it dry for 30 seconds and go back and add some more.  It’s a wetter formula overall. It doesn’t claim to be waterproof but water resistant, which is pretty awesome for a mascara in natural beauty.

Smudge factor/Flaking- It can smear a bit if you don’t let it dry first.  Once you let it dry though it doesn’t flake.

Brush- The brush is curved a bit, thinner and longer.

Price- $25

Get your 100% Pure Mascara here!

natural mascaranatural mascara

W3ll People Exressionist Pro Mascara(gluten free)

Formula- At first I didn’t really like this mascara but after giving it two solid weeks I really liked it.  Initially, it was hard to get the product off the brush.  In my opinion, it gets better the more air is exposed to it.  It gets a little more goopy and helps the product to be able to build on your lashes.  It didn’t give me quite as much length as I would like but definitely gave my lashes a bit of drama and thickness.  It’s not a lightweight mascara, you can see there is product on your lashes.  Overall, definitely a great product.  There is a couple ingredients in it that scored a 5 or higher on EWG.  However, they don’t seem significant enough, especially with some data gaps.  They also have a mini version of this which is great for travel and nice if you want to try it out without breaking the bank.

Smudge factor/Flaking- It didn’t flake on me until the end of the tube.  Then I noticed some flakes around my eyes.

Brush- The brush wasn’t my fave- it’s the new high tech rubber brush.  I’m more into the old spoodle brushes.

Price- $21.99

Get your W3ll People Mascara here!

natural mascaranatural mascara

Lily Lolo Mascara(vegan)

Formula- This mascara definitely gets some good product on your lashes. It gives your lashes some drama and lift. It’s more of a wetter formula.  A little harder to build the product on the lashes unless I wait a minute or two for the first coat to dry, since the formula is more wet.  The only thing I noticed was some irritation when my eyes would water-which was randomly when I had my second baby-hormones are real people!  I feel the formula got thicker and better the more I used it and air got to it.  It will make your lashes stand out for sure.  

Smudge factor/Flaking- It does smudge a little the first week or so because the formula is wetter.  However, once you use it more the formula thickens and I didn’t have a problem with smudging.

Brush- The brush is a big fat brush- just the kind I like!

Price- $19.50

Get your Lily Lolo mascara here!

natural mascaranatural mascara

ZuZu Luxe Mascara(gluten free)

Formula- This a great everyday mascara, for someone who doesn’t want anything too dramatic.  However, it does add great color definition and builds well too.  It comes off easy at the end of the day.  It’s a great pick for those who have sensitive eyes and contact lens wearers.  It isn’t going to give you the drama or vixen lashes but a great option for those wanting something a little subdued and have sensitive eyes.  I also love how easy it is to find.  They sell it at most Whole Foods and natural grocery/health food stores.

Smudge factor/Flaking- It doesn’t smudge or flake on me.

Brush- The brush is a standard mascara wand.  Not big and gets smaller at the tip of the brush.

Price- $17.60

Get your ZuZu Luze mascara here!

 

natural mascara

W3ll People Expressionist Volumizing Mascara(gluten free)

Formula- I wasn’t super impressed with this at first.  However, it got better as time went on, just like the original formula.  It adds a good amount of product on the lashes.  It isn’t as wet as the original formula, more of a dry formula overall.  It can really build.  It gives a good amount of volume on the lashes and can build the length the more you apply on the tips of lashes.  They also have a mini version of this one, so a great idea to try out before purchasing a large one. 

Smudge factor/Flaking- It doesn’t smudge or flake on me.

Brush- The brush is a large fat brush all the way around

Price- $19.99

Get your W3ll People Expressionist Volumizing Mascara here!

 

 

Natural Mascara Fails-

 

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Zao Organic Volume Mascara-

I wasn’t impressed with it.  The formula was so wet and it left my lashes more limp than vixen.  It smudged and came off easily too.  At $33.20 a pop, I was disappointed in the overall performance of this mascara.

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RMS Beauty Volumizing Mascara-

This was probably the biggest flop.  If you’ve been around natural beauty long enough you know RMS Beauty.  Their products are so good.  However, it unfortunately didn’t translate into their mascara.  The product is almost invincible on my lashes.  I had to coat them but even then you could hardly see the product or a difference.  It flaked too.  Not worth it at $28.

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Jane Iredale Purelash Lengthening Mascara-

This is similar to RMS mascara in my opinion.  It was hard to see the product on my lashes or even notice I had on mascara, it was so subtle.  If you like your mascara to look as natural as possible then this would be your mascara.  But for me I want some drama in my lashes!  $24

Natural Mascara

Juice Beauty Photo-Pigments Ultra-Natural Mascara-

This did absolutely nothing for my eyelashes- like nothing!  It’s such a wet formula and doesn’t build, add volume or anything.  Wouldn’t recommend this at all. $24

Natural mascara

Ere Perez Natural Almond Mascara-

This didn’t do anything for my eyelashes.  It hardly gives much pigment on the lashes.  I really had to coat them several times to get anything on them.  I like to look like I’m wearing something so it didn’t work for me. It claims to be waterproof too but it smudged on me.  If you like something that looks really natural and is for sensitive eyes you may like it.  Just not my cup of tea. $27.30

Natural Mascara

Lola Lash Too Antonym Mascara

Didn’t love the formula. Too wet and couldn’t get any build from it.  It didn’t add length or volume.  Just added some wet pigment.  It smudged too since it was so wet.  I didn’t love the brush either.  $26

That sums up my mascara post!  I hope it helped you have a better idea of what mascara you should go for.  Let me know what mascara you’re loving! 

If you liked this post, check out past posts below:

 

natural mascara

Sharing my favorite natural beauty mascara picks on the blog!

 

 
Organic Beauty Products- August

Organic Beauty Products- August

Organic Beauty Products- August is here!  Is it just me or did summer fly by?  As much as I love summer, I’m SO ready for fall and to meet this little babe!  6 weeks out- crazy.  

So this month I have some new products and some old ones as well that I’m sharing with you.  I should say I rediscovered some old products!  I forgot how awesome they were.  Trust me, it happens when you’re a clean beauty blogger!

 

Suzi(Gurl Gone Green) is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

 

organic beauty products

These new Honest Beauty Liquid Lipsticks are giving me all the feels!

 

Honest Beauty Liquid Lipstick

This was an easy one to include in my organic beauty products- August roundup!  These are a new product for Honest Beauty.  They are highly pigmented like a lipstick, but go on similar to a gloss and come in a tube form.  They give your lips some nice sheen too.  I love how high impact they look on your lips!  They come in 7 colors and are super hydrating too.  I was really impressed by the longevity as well, they lasted for a good 6 hours on my pout!  And the kicker?  They’re $12.99!!  I mean talk about a steal.  Get them here!

Honest Beauty Mascara

Ok, I still get this question all the time- “What’s your favorite natural mascara?”  I feel like a broken record but it’s Honest Beauty through and through.  Why do I love it so much?  It separates my lashes, gives them volume, and doesn’t smudge on me.  I don’t have raccoon eyes by the end of the night and I get compliments on my lashes all the time- I’m telling you, this mascara doesn’t mess around!  It has a primer on one end and the black pigment on the other.  The primer definitely helps give your lashes some extra volume and length.  

I also use this Beautycounter Mattifying Powder to give my lashes an extra boost of vavoom every now and then too.  I just use an eyeshadow brush and apply it right on top of my lashes after I’ve applied a couple coats of mascara.  Then I go back and apply more mascara on top to make them really stand out.  This mascara is only $14.99!  I guess maybe this August clean beauty roundup should also be called best budget clean beauty! Get the mascara here!

 

organic beauty products

These new W3ll People Nudist Shadow Palettes are the perfect everyday eyeshadows.

 

W3ll People Nudist Eyeshadow Palettes

These are a new release from W3ll People.  They come in a palette with 5 different eyeshadow colors.  I love that they have matte and shimmer shadows in them.  Sometimes I’m feeling matte and sometimes I want something a little more pumped up.  One palette is violet hued and the other is taupe.  Both equally gorgeous colors!  I definitely am drawn more to the taupe palette.  It has basics for everyday wear or for kicking it up later on. A great palette to  take you from day to night.  PLUS, these palettes are so budget friendly!  You get an entire eyeshadow palette for $25!  I’m definitely hitting it out of the park this month when it comes to going easy on the wallet- your welcome! 😉 Use Coupon Code: GURLGONEGREEN for 10% off!  Check out the palettes here!

Antonym Baked Highlighting Blush

I’ve been wearing this blush and loving it!  It’s not a new find but one that I definitely can’t get enough of lately.  It gives the perfect hint of blush color with some slight shimmer.  I’m not talking teenage glitter makeup but a mature glow look.  It’s so pretty even in the package!  I love the color Lily, it’s the perfect punch of color without being too dramatic.  No more dull, lifeless blush!  This will make you glow from the inside out.  Check it out at Pharmaca.com and save 20%!  Get it here!  

 

organic beauty products

Some oldie’s but goodies- these two have been taking up residence in my makeup bag lately!

 

Lily Lolo Pressed Bronzer

This is another oldie but goodie!  First of all it’s pressed, which is nothing short of awesome- who wants to deal with bronzer everywhere.  But it’s also a pretty taupe color and not orange.  I’m partial to the Miami Beach color but it also comes in several other colors too depending on how dark you want to go.  And get this, another budget find!  I know it’s kind of awesome this month for saving a little money.  Check it out here!  

 

Organic beauty products

Best exfoliator in green beauty- active enzyme exfoliator by Josh Rosebrook!

 

Josh Rosebrook Active Enzyme Exfoliator

Still my favorite exfoliator. Gets my skin super smooth and clean.  Haven’t found anything else like it.  This exfoliator uses a mechanical exfoliant of walnut shells, and also an enzyme exfoliant. Not only does my skin feel smooth after but it looks brighter!  It is chockfull of plant oils and active honey- a serious treat for the skin.  I’ve tried to pinpoint the smell and I’ve come to the conclusion it smells like black licorice to me-which I love or used too…haha.  I apply this to slightly damp skin and then I massage a small nickel size amount all over my face.  I let it set for 15 minutes, I found that’s my sweet spot.  But you can do it up to an hour.  This is another must have!  If you’ve been looking for an exfoliant that leaves your skin feeling smooth but also looking bright-this is it.  Get it here!

 Foot File And Pumice Stone

Ok, this might be random but this is something I use literally every time I shower and I realized I’ve never told you about it!  Especially in the summer my feet can get pretty nasty.  Being outside, and barefoot and just in elements can do a number on the feet.  Before I get in the shower I’ll file down any calluses I have with the foot file and then once I’m in the shower I take the pumice stone and add some soap to it.  Then I scrub the bottom of my feet with the pumice stone.  I’ve found my feet will get rough and dirty and this helps to really smooth things out and keep them looking clean.  I’m obsessed!  If you have feet that could use a little tlc between pedicures this will be your best friend!  Get the foot file here and the pumice stone here!

That sums up my organic beauty products- August edition!  Want to see some of my past favorites from previous months?  Check them out below!

 

organic beauty products

Sharing my favorite organic beauty products for August on the blog!

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Top Green Beauty Mascara Picks

Top Green Beauty Mascara Picks

My Top Green Beauty Mascara Picks is here! Having been in green beauty for over seven years now, I’ve tried my fair share of mascaras.  I’m pretty picky when it comes to a stellar formula too.  It has to meet some strict requirements.  I mean a girl doesn’t want just volume, but length, separation, and maybe even a bit of drama.  Who’s with me?!

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I had some standards as I tested out mascara.  There have been some mascaras I’ve noticed some people pegging as “clean” but they had questionable ingredients.  For example, if a mascara had phenoxyethanol in it-I didn’t even try it.  My top recommendations are completely clean.  However, there are a few ingredients here and there in some of the other mascaras that rate a higher score on EWG.  In comparison to conventional mascaras, I think they’re pretty good.  But that’s a decision you have to make for yourself.

Also, a few tips on mascara I’ve picked up along the way.  I’ve found for me any mascara, whether conventional or green beauty mascaras, they all do better after a week or two.  It helps when they’ve been exposed to some air.  It makes them become a little more buildable.  So don’t give up on one after a day or two-give it at least a week.  Always swirl the brush inside to pick up product, don’t pump. Once your mascara gets clumpy it’s time to get a new one, typically 3 months.  Oh and side note-I never wear mascara on my lower lashes.  I find I haven’t found a solution to the under eye smudging that occurs.  Plus, I find I don’t need it.

Top Picks-

Honest Beauty Mascara-

Formula- Ok, so I did try this mascara when it first came out over two years ago and I didn’t like it.  It stung my eyes pretty bad and there wasn’t anything amazing about it.  However, they re-did the formula and I have to say it is completely different and I LOVE it!  This is hands down my favorite mascara in green beauty now.  I know, that says a lot but it’s true.  The formula checks all the boxes.  It offers thickness, length, separation- it’s just awesome!  The formula isn’t too dry or too wet and I love that I don’t have to apply 5 coats of mascara to see product on my lashes.  In just two coats my lashes are instantly lengthened, thicker and have overall more volume.  I’m sold!  On one end of the mascara wand is a primer and the other the mascara color.  I apply the primer first and then the mascara.

Smudge factor/Flaking- Doesn’t flake or smudge!

Brush- The brush is longer and thinner, with a slight curve.

Price- $22(and even cheaper if you bundle it with two other items from Honest Beauty)

Get the Mascara here!

FitGlow Good Lash + Mascara-

 

Formula-  It gives my lashes volume, separation and some drama.  It definitely lifts them up and creates a lash that you can’t help but notice!  I love how you can build the formula on top of your lashes.  The formula is overall thicker but easy to apply to the lashes.

Smudge factor/Flaking- I didn’t have any smudging or flaking.

Brush- The brush on it is different than any other I’ve used.  It starts out wide and then gets narrower.  Great for getting the bitty lashes in the corner of the eye.

Price- $42

Get your FitGlow mascara here!

Inika Long Lash Mascara- (Vegan)

 

Formula- The formula is pretty wet.  It gets better the more air gets to it.  Once I apply the first couple coats I move to the next eye and then come back to the first eye.  It then is easier to build it up more.  It really gives great length and separation, not as much volume.

Smudge factor/Flaking- It did smudge a little if I wasn’t careful letting it dry.  But no flaking.

Brush- It comes with a long brush.

Price- $33

Get your mascara here!

Crunchi Mascara-

Formula- This mascara gives big, separated, pigmented lashes.  I had so many people comment on my lashes when wearing it.  Some mascaras will sting my eyes when they get wet but not Crunchi’s.  It checks all my mascara boxes!

Smudge factor/Flaking- It only starts to flake when the bottle is almost empty and it’s time to get a new tube.

Brush- The brush is excellent!  A big fat brush- just the way I like it.

Price- $28

Get your Crunchi Mascara here!

Hynt Beauty Nocturne Mascara– (Gluten Free)

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Formula- The formula is drier.  It takes a few strokes to get the product on your lashes.  But once on you can really build it up on the ends to lengthen.  It gives my lashes separation, volume, and length.  Plus, some thickness.

Smudge factor/Flaking- Overall the smudging is minimal to none.  I don’t notice smudging as much as flakes sometimes as I’m nearing the end of the tube.  It’s a good reminder to switch it out.

Brush- It comes with a thick, fat spoodle brush. Love the brush!

Price- $24

Get your Hynt Beauty Mascara here!

Hush & Dotti Mascara-

Formula- The formula is great mix of dry and wet.  It goes on so easy and doesn’t require a ton of applications.  Gives my lashes thickness, length and separation.  A good building mascara.

Smudge factor/Flaking- It doesn’t smear on my eyelids or flake at all.

Brush- It’s a smaller standard mascara brush.  It gets smaller towards the end of the brush.

Price- $24

Get your Hush and Dottie Mascara here!

100% Pure Fruit Pigmented Ultra Lengthening Mascara-

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Formula- This mascara is especially great for lengthening.  It also does an amazing job of separation.  It builds up quite well too after you let it dry for 30 seconds and go back and add some more.  It’s a wetter formula overall. It doesn’t claim to be waterproof but water resistant, which is pretty awesome for a mascara in green beauty.

Smudge factor/Flaking- It can smear a bit if you don’t let it dry first.  Once you let it dry though it doesn’t flake.

Brush- The brush is curved a bit, thinner and longer.

Price- $25

Get your 100% Pure Mascara here!

W3ll People Expressionist Mascara- (Gluten Free)

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Formula- I initially didn’t really like this mascara but after giving it two solid weeks I really liked it.  Initially it was hard to get the product off the brush.  In my opinion, it gets better as more air is exposed to it.  It gets a little more goopy and helps the product to be able to build on your lashes.  It didn’t give me quite as much length as I would like but definitely gave my lashes a bit of drama.  It’s not a lightweight mascara, you can see there is product on your lashes.  Overall, definitely a great product.  There is a couple ingredients in it that scored a 5 or higher on EWG.  However, they don’t seem significant enough, especially with some data gaps.

Smudge factor/Flaking- It didn’t flake on me until the end of the tube.  Then I noticed some flakes around my eyes.

Brush- The brush wasn’t my fave- it’s the new high tech rubber brush.  I’m more into the old spoodle brushes.

Price- $21.99

Get your W3ll People Mascara here!

Lily Lolo- (Vegan)

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Formula- This mascara definitely gets some good product on your lashes. It definitely  gives your lashes some drama and lift. It seems a little wetter of a formula.  It’s a little harder to build the product on the lashes unless I wait a minute or two for the first coat to dry.  The only thing I noticed was some irritation when my eyes would water-which was randomly when I had my second baby-hormones are real people!  I feel the formula got thicker and better the more I used it and air got to it.

Smudge factor/Flaking- It does smudge a little the first week or so because the formula is wetter.  However, once you use it more the formula thickens and I didn’t have a problem with smudging.

Brush- The brush is a big fat brush- just the kind I like!

Price- $19.50

Get your Lily Lolo mascara here!

Zuzu Luxe Mascara- (Vegan)

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Formula- This a great everyday mascara, for someone who doesn’t want anything too dramatic.  Adds great color definition and builds well too.  It comes off easy at the end of the day.  It’s a great pick for those who have sensitive eyes and contact lens wearers.  It isn’t going to give you the drama or vixen lashes but a great option for those wanting something a little subdued and have sensitive eyes.  I also love how easy it is to find.  They sell it at most Whole Foods and natural groceries.

Smudge factor/Flaking- It doesn’t smudge or flake on me.

Brush- The brush is a standard mascara wand.  Not big and gets smaller at the tip of the brush.

Price- $17.60

Get your ZuZu Luze mascara here!

Fails-

Zao Organic Volume Mascara-

This does cross over into the $30 range, which I said I wouldn’t buy.  I didn’t buy this one, it came in a beauty subscription box.  I wasn’t impressed with it.  The formula was so wet and it left my lashes more limp than vixen.  It smudged and came off easily too.  At $33.20 a pop, I was disappointed in the overall performance of this mascara.

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RMS Beauty Volumizing Mascara-

This was probably the biggest flop.  If you’ve been around green beauty long enough you know RMS Beauty.  Their products are superior and ingredients top notch.  However, it unfortunately didn’t translate into their mascara.  The product is almost invincible on my lashes.  I had to coat them but even then you could hardly see the product or a difference.  It flaked too.  There were some questionable ingredients too.  Not worth it at $28.

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Jane Iredale Purelash Lengthening Mascara-

This is similar to RMS mascara in my opinion.  It was hard to see the product on my lashes or even notice I had on mascara, it was so subtle.  If you like your mascara to look as natural as possible then this would be your mascara.  But for me I want some drama in my lashes!  $24

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Juice Beauty Mascara-

This did absolutely nothing for my eyelashes- like nothing!  It’s such a wet formula and doesn’t build, add volume or anything.  Wouldn’t recommend this at all.

That sums up my mascara post!  I hope it helped you have a better idea of what mascara you should go for.  Let me know what mascara you’re loving!  XO

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Current Green Beauty Standouts

Current Green Beauty Standouts

I use a lot of products, which I’m sure you all know…just call me a junkie!  I do get sent a ton of green beauty product sent to me.  However, from time to time I like to buy some products that I’ve had my eye on.  I especially love to try out green beauty that’s affordable.  Sure, I love high end products, but I’m a product junkie…so it’s totally acceptable(at least this is what I tell myself).  On the contrary, for the average person $25 for hairspray can seem like a small fortune when they were used to paying $6.  I get it and that’s why I try and find something for every budget.  I truly believe everyone should be able to have green products.

Ok, so enough chit chat.  Here are some current green beauty standouts I’ve been using and liking.  These are more affordable options.

Marley’s Monsters Organic Bamboo Facial Rounds

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To say I’m obsessed with these little guys would be an understatement!  (Oh and just to be clear-Marley’s Monsters did send me these).   They have the coolest Etsy shop and carry anything from reusable paper towels, reusable nursing pads, cloth baby wipes and even reusable bags…and more!  I had been searching for a reusable facial round but hadn’t found any organic ones.  My search ended with Marley’s Monster’s organic bamboo facial rounds.  Why do I like them?  Well, for starters they aren’t these small little facial rounds but a good 3″ wide.  Large enough to remove all my eye makeup and use the other side for toning.  The bamboo material makes them so soft and I just love how they’re organic! No chemicals leaching into my eye area-one of the most permeable areas of your skin.  You can purchase a small mesh bag to store them in or a wooden cube(they’re so cool) on their site as well.  I just used a small bag I had from The Detox Market.  I hang it on my shelf and store the dirty ones in there, and then once a week I wash them.  The great thing is there are 20 rounds, so if you forget to wash them one week, you have enough for another week.  Oh and another huge perk??  You save money!  No more buying cotton rounds every month.  I have my eye on so many other products from Marley’s Monsters…my green heart loves their whole eco and sustainable concept.  And guess what?  Right now you can use coupon code GURLGONEGREEN for 20% off your purchase with them!  I think it’s time to stock up on Christmas gifts and snag a little something for yourself as well!  Check out their full shop here. $16

Honeybee Gardens-

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I purchased these items myself.  I had heard great things about their water based nail polishes.  I also snagged one of their mascaras.  The polish is virtually odorless, which is amazing.  I say virtually because it still has a hint of smell, but it’s not overpowering like traditional nail polish, I mean it’s hardly there.  Traditional nail polish is solvent based, while these are water based.  It’s free from any harsh chemicals, dyes and best of all it’s nearly odorless.  If you want to know the difference between water based polishes and solvent polishes, Honeybee Gardens gives a great explanation here. The polish itself does feel a little bit more watery.  It takes a little longer to dry as well.   It feels dry after 30 minutes but it’s not hard until several hours later.  It did chip easy if I didn’t put a topcoat on.  I didn’t purchase their topcoat but used my own.  I do want to try their top coat.  You can’t use regular polish to remove it.  You just need rubbing alcohol or they also carry a polish remover you can purchase.  This is a great option for those who are sensitive to smell, and want a truly cleaner nail polish.  I got the color Abyss(a black) and at $12.99, this is on the low end for natural polishes.

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The next product I tried from Honeybee Gardens was their Truly Natural Mascara.  What really sold me was the price to be honest.  At $11.99, it is the most cost effective mascara I have come across in green beauty.  I get a lot of e-mails asking if there are any mascaras that are more affordable.  So you can imagine my excitement when I saw this not only had great ingredients but a great price.  I also was intrigued by the brush.  It is nice and thick looking and not plastic-I like my brushes to be bigger.  I bought the color Black Magic, but they also have Espresso and Dark Chocolate.  The mascara itself is more of a wet formula, however when it dries, it is immovable.  It gives great separation and there is no smudging or flaking.  The mascara is also water resistant, vegan and gluten free.  I would apply it to my eyelashes then wait 10 minutes and reapply more to build it up.  It’s not going to give you drama lashes but it gets the job done and at $11.99, you can’t beat that!

Well those are my green beauty standouts currently.  Have you used any of them?

MASCARA

MASCARA

Have you ever wondered what was in that long tube of black goo we call mascara?  According to Women’s Health, 65% of women wear mascara every day, making it the most popular eye makeup used.  Yet, I would venture to say most women don’t know a thing about what’s in their favorite black tube.  (more…)