Tower 28 Beauty Review

Tower 28 Beauty has really been making a name for itself recently. For me it started with their mascara! And since trying that, I knew I needed to try more. Check out my full review.

Tower 28 Beauty is a newer clean beauty brand that offers both skincare and makeup products. The first Tower 28 product I tried was the mascara. And let’s just say that really wowed me. So I knew I needed to try out more of their products, which I did! And I am sharing my full review of this clean beauty brand.

*Affiliate Disclosure: I do have affiliate links in this blog post. If you purchase something from my link, I will receive a small commission from the sale.  This comes at no cost to you but is paid by the company.  I do not take becoming an affiliate with any company lightly.  If I am, it’s because I believe in the company and their product.

Tower 28 Beauty

Tower 28 is a clean beauty brand that was founded in Santa Monica, California in 2019. The brand gets its name from a lifeguard tower that sits where the Santa Monica Pierre and Venice Beach meet. This name (and location) reflects exactly what the brand is all about “community, healthy fun and clean living.” They quickly made a name for themselves and even launched in Sephora by 2020.

Who created Tower 28 Beauty?

Founded by Amy Liu, Tower 28 was born out of the need for clean beauty that was made for those with sensitive skin. While sensitive skin can present in different ways, Amy suffered from eczema. Even natural beauty products, while full of great and nontoxic ingredients, can contain things like essential oils and plant botanicals that can be irritating to those with sensitive skin.

With her experience as a beauty executive for 15+ years and a love for entrepreneurship, Amy was able to develop the Tower 28 Beauty brand. With a ‘no-no’ list that is extensive, prices that are actually affordable and easy accessibility, this brand continues to take the clean beauty world by storm. 

Tower 28 has great products that are affordable AND made with sensitive skin in mind.

Where is Tower 28 based?

Tower 28 is based in California with all of their products being made in both the USA and Canada.

Is Tower 28 cruelty free?

Yes, Tower 28 is cruelty free (no testing on animals) and vegan (no animal-derived ingredients or byproducts including fats, oils, musks)! They are even PETA certified.

Tower 28 Beauty Review

Related Content: Best Natural Mascaras

Related Content: Best Natural Facial Sunscreens

Conclusion: Is Tower 28 Worth It?!

I have been so impressed with all the products I’ve tried from Tower 28!  They really perform so well and are so worth it.  I really appreciate the quality, but also the price point.  They offer great products at a more affordable price than most clean beauty.  I can’t wait to see new products they come out with in the future!

What’s your favorite Tower 28 product?

If you liked this post, check out these past posts:

Cheers, Suzi


Suzi is a wife, and mama who is passionate about sharing her natural lifestyle with those around her. She created Gurl Gone Green to show how our everyday decisions, from what we use on our face, home and the food we eat affect us more than we know. She loves holding space where people can weed through the marketing clutter to find truth, and ultimately make the best decision for their families.


  1. Dawn

    Agree! The lip glosses are amazing, and the tinted moisturizer is phenomenal. I wear Mulholland as well, and it gives my 57 year old skin coverage without creasing, and the glow is perfect. I can’t add a ton of layers to my skin because it ages me, so it’s nice that this packs a punch with one swipe.

    • Suzi

      Yes! So impressed with their products and the price point!


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