Finding clean makeup brands can be confusing and time consuming. I am taking the guesswork out of the process by sharing the best non toxic makeup brands including which of their products are standouts. With this guide in hand, you can start swapping out your beauty products today!
So you’ve decided to make the switch to clean beauty products, but where do you start with clean makeup brands? Well you could spend hours scouring the internet or you could check out the list I put together of my favorite non toxic makeup brands.
*Affiliate Disclosure: I do have affiliate links in this blog post. If you purchase something from my link, I will receive a small commission from the sale. This comes at no cost to you, but is paid by the company. I do not take becoming an affiliate with any company lightly. If I am, it’s because I believe in the company and their product.
*Suzi(Gurl Gone Green) is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
What is a clean makeup brand?
A clean makeup brand is essentially a brand that sells non-toxic beauty products. However, as you probably have experienced in the world of clean beauty, there are levels of “clean”. Products that contain questionable ingredients that technically are not toxic, but you probably wouldn’t want to make it a part of your daily beauty routine.
One example of this is with the ingredient, phenoxyethanol. If it’s from a clean source it’s fine, but if it doesn’t come from a clean source then it can be contaminated with 1,4 dioxane, which is a known carcinogen.
Phenoxyethanol is only considered to be an irritant to the skin, eyes, and lungs when it’s a stand-alone ingredient in a concentration of 100%. However, in a finished product its concentration is 1% if not less.
Synthetic fragrance – a blanket term that can hide a multitude of harmful ingredients.
Phthalates – these hormone disruptors and in some cases like Dibutyl phthalate, potentially carcinogenic, are used to manipulate the texture of products.
PEG-10 Laurate – this hormone disruptor is found in creamy makeup products and moisturizers to name a few.
Ethanolamines – monoethanolamine (MEA), diethanolamine (DEA), or triethanolamine (TEA) – DEA can react with other ingredients to form a carcinogen called nitrosodiethanolamine (NDEA). Both DEA and TEA have been shown to promote cancer in the liver of female mice. Animal studies with DEA and MEA found that they can promote tumors and cause developmental abnormalities to an unborn fetus. The European Commission has banned the use of DEA in cosmetics.
Butyl, propyl, and ethyl parabens – these hormone disruptors that have also been associated with increased risk of cancer can be found in many personal care products as a preservative.
Triclosan – an endocrine disruptor that is usually found in liquid beauty products as an antibacterial agent.
Petroleum – is a known carcinogen used to preserve moisture. Basically any products that include parabens, PEG’s, MEA, DEA, propyl-containing words or any other toxic ingredient is likely petroleum-based. Other words to look for are paraffin wax, mineral oil, toluene, benzene, methanol, butanol and words with “butyl”.
Butylated hydroxyanisole (BHA) – this known carcinogen and hormone disruptor is used as a preservative and fragrance.
Are there organic makeup brands?
Products in addition to being non-toxic can also be organic.
Here’s the labeling breakdown according to the USDA.
100% organic indicates that every ingredient in the product is organic.
Organic indicates that at least 95% of the product is produced from organic ingredients.
Made with organic ingredients indicates that at 70% or more of the product is made with organic ingredients.
15 Best Clean Makeup Brands
Beauty Counter is setting a new standard for clean with their in-house team of scientists that screen their ingredients and packaging so they can deliver clinically proven results, unmatched ingredient safety, sustainably designed products, and on top of that they are constantly advocating for more health-protective legislation.
Tower 28’s motto is #ItsOkayToBeSensitive and they have gone the extra mile to create products that are non-toxic, free of sensitizing irritants, full of calming, nourishing ingredients, and a whole lot of fun. Their products are also vegan and cruelty-free.
EXA Beauty is the brain child of the clean beauty retailer, Credo Beauty. Their goal is to add more color and future forward thinking to the world of clean beauty without compromising Credo’s clean ingredient standard.
Crunchi products are made with a combination of safe, certified-organic, and EcoCert ingredients centered around performance. They are also leading the safe cosmetics movement by educating others on how ingredients work in products and the effect they can have on our health.
Westman Atelier creates luxurious, clean beauty products that replenish and balance the skin with plant-based actives and cutting edge science. Makeup artist and founder, Gucci Westman, is known for her second-skin approach to makeup, proving that luxury, efficacy, and clean can coexist.
Kosas is next-level clean in their skincare ingredients and use minimal ingredients for maximum impact. Besides being talc-free, they also ban over 2,700 ingredients and adhere to the EU, Sephora and Credo clean standards.
Ilia provides clean, skin-centric beauty products that protect the skin from environmental stressors through safe and potent formulas. Ilia also has a fuss-free philosophy, which means their products are easy to use.
RMS Beauty has been a pioneer in the clean beauty movement since 2009. Their RMS rules include, skin-loving clean ingredients, quality and transparency, a health-first mindset, and a sustainable future.
Juice Beauty uses organic farm-to-beauty ingredients to create skincare and makeup products that perform better than conventional products. Juice Beauty is transforming the chemistry of natural formulations with clinically proven results.
Alima Pure was founded by mother and kindergarten teacher, Kate O’Brian, who believed makeup should enhance not hide what you love most about yourself. Alima Pure is a certified B Corporation and was one of the first brands to create beauty products with clean, non-toxic ingredients.
Well People, create award-winning beauty from premium, ethically-sourced, plant-powered ingredients. They are a pioneer in the natural beauty industry and have 35+ and growing EWG-Verified products to underscore their commitment to super clean products.
Hynt Beauty creates state-of-the-art formulations that both feel and look good on the skin. Hynt Beauty uses high performing natural ingredients, such as naturally-derived or organic, beneficial to skin, efficacious, eco-conscious, cruelty-free, and clearly disclose ingredients on all products.
Fitglow Beauty creates makeup and skincare that work together to provide an extended treatment plan that lasts all day. Fitglow Beauty is a women-owned and women-led, small, independent company who use plant-based science along with skin experts and chemists to develop effortless beauty built for a sustainable future.
Saie Beauty is a new clean beauty brand that uses transformative and nourishing ingredients in their award-winning, yet sustainable and planet conscious formulas. Saie Beauty products are formulated by experts, backed by industry secrets and made for beauty fans.
Suzi is a wife, and mama who is passionate about sharing her natural lifestyle with those around her. She created Gurl Gone Green to show how our everyday decisions, from what we use on our face, home and the food we eat affect us more than we know. She loves holding space where people can weed through the marketing clutter to find truth, and ultimately make the best decision for their families.
Hi! I’m so glad you’re here! I’m a wife, and mom who is passionate about all things natural living. Grab your favorite drink and let’s get to know each other!