15 Truly Non Toxic And Clean Makeup Brands

Finding clean makeup brands can be confusing and time consuming. I am taking the guesswork out of the process by sharing the best non toxic makeup brands including which of their products are standouts. With this guide in hand, you can start swapping out your beauty products today!

So you’ve decided to make the switch to clean beauty products, but where do you start with clean makeup brands? Well you could spend hours scouring the internet or you could check out the list I put together of my favorite non toxic makeup brands. 

*Affiliate Disclosure: I do have affiliate links in this blog post. If you purchase something from my link, I will receive a small commission from the sale.  This comes at no cost to you, but is paid by the company.  I do not take becoming an affiliate with any company lightly.  If I am, it’s because I believe in the company and their product. 

*Suzi(Gurl Gone Green) is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

What is a clean makeup brand?

A clean makeup brand is essentially a brand that sells non-toxic beauty products. However, as you probably have experienced in the world of clean beauty, there are levels of “clean”. Products that contain questionable ingredients that technically are not toxic, but you probably wouldn’t want to make it a part of your daily beauty routine.

One example of this is with the ingredient, phenoxyethanol. If it’s from a clean source it’s fine, but if it doesn’t come from a clean source then it can be contaminated with 1,4 dioxane, which is a known carcinogen. 

Phenoxyethanol is only considered to be an irritant to the skin, eyes, and lungs when it’s a stand-alone ingredient in a concentration of 100%. However, in a finished product its concentration is 1% if not less.

One of the strictest standards in clean beauty is Credo’s Clean Standard.

It doesn’t allow or restricts over 2,700+ ingredients and goes beyond the usual “ this product is free of” list. 

Brands aiming to adhere to Credo Beauty’s Clean Standard must exhibit transparency in various aspects, including clean ingredients, safety, sustainability, sourcing, and ethics.

The EWG’s Skin Deep database is a good source if you want to dig a little to find out what ingredients are cause for concern and what ingredients are considered safe.

Related Content: Best Affordable Clean Beauty Brands

Unfortunately there can be some toxic ingredients hiding in your favorite beauty products!

Ingredients To Avoid

  • Synthetic fragrance – a blanket term that can hide a multitude of harmful ingredients.
  • Phthalates – these hormone disruptors and in some cases like Dibutyl phthalate, potentially carcinogenic, are used to manipulate the texture of products.
  • PEG-10 Laurate – this hormone disruptor is found in creamy makeup products and moisturizers to name a few.
  • Ethanolamines – monoethanolamine (MEA), diethanolamine (DEA), or triethanolamine (TEA) – DEA can react with other ingredients to form a carcinogen called nitrosodiethanolamine (NDEA). Both DEA and TEA have been shown to promote cancer in the liver of female mice. Animal studies with DEA and MEA found that they can promote tumors and cause developmental abnormalities to an unborn fetus. The European Commission has banned the use of DEA in cosmetics.
  • Butyl, propyl, and ethyl parabens – these hormone disruptors that have also been associated with increased risk of cancer can be found in many personal care products as a preservative. 
  • Triclosan – an endocrine disruptor that is usually found in liquid beauty products as an antibacterial agent.
  • Petroleum – is a known carcinogen used to preserve moisture. Basically any products that include parabens, PEG’s, MEA, DEA, propyl-containing words or any other toxic ingredient is likely petroleum-based. Other words to look for are paraffin wax, mineral oil, toluene, benzene, methanol, butanol and words with “butyl”.
  • Butylated hydroxyanisole (BHA) – this known carcinogen and hormone disruptor is used as a preservative and fragrance. 
It’s important to be ware of what ‘organic’ labeling can mean when it comes to makeup products.

Are there organic makeup brands?

Products in addition to being non-toxic can also be organic.

Here’s the labeling breakdown according to the USDA.

  • 100% organic indicates that every ingredient in the product is organic.
  • Organic indicates that at least 95% of the product is produced from organic ingredients.
  • Made with organic ingredients indicates that at 70% or more of the product is made with organic ingredients.

15 Best Clean Makeup Brands

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Did I miss your favorite clean makeup brand? Share below!

If you like this post, check out these past posts:

Cheers, Suzi


Suzi is a wife, and mama who is passionate about sharing her natural lifestyle with those around her. She created Gurl Gone Green to show how our everyday decisions, from what we use on our face, home and the food we eat affect us more than we know. She loves holding space where people can weed through the marketing clutter to find truth, and ultimately make the best decision for their families.


  1. Jana

    Have you ever researched Arbonne? I’m curious why it’s not included in your 15 best clean brands and/or 18 best skincare brands.

    • Suzi

      Hi Jana,

      I have and they have some ingredients that I don’t love in their products.

  2. julie ryan

    SO glad I found your website! Looking to transition over to clean products. However I was surprised to see the ingredients on an ilia product. How come the following products are allowed in a clean product that is considered clean. I am learning please let me know. Thanks, Juile red 27 lake (ci 45410)+- || red 6 lake (ci 15850)+- || titanium dioxide (ci 77891)+- || yellow 5 (ci 19140)+-

    • Suzi

      Hi Julie,

      These are typically found in makeup products that have pigment(color) The actual amount it very miniscule. If you don’t like artificial dyes in your makeup, check out Crunchi- they don’t use them- just mineral earth pigments.

  3. Mallory Egem

    I recently purchased an eyebrow pencil from Well People that contains Black 2. Is that a concern?

    • Suzi

      Hi Mallory,

      It’s really up to you. The actually amount in the product is very minimal since it’s at the very bottom of the ingredient list. It is created by combustion of aromatic petroleum oil feedstock. The process can involve coal tar, cracking tar, ethylene and even vegetable oil. It’s better that it’s not in a form that can be inhaled.

  4. Danielle

    Have you tried withSimplicity? LOVE their products! Definitely worth giving them a try!

    • Suzi

      Hi Danielle,

      I haven’t! But thanks for letting me know. 🙂

  5. Julia

    Hi! What do you think of the brand Merit beauty?

  6. Penny Fetrow

    What’s the safest liquid eye liner that’s waterproof ?

    • Suzi

      Hi Penny,

      I don’t know of a waterproof eyeliner that is safe.


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