16 Affordable Clean Beauty Brands

Price can sometimes make it hard to find better choice products when it comes to non toxic living. But, I am here to make that bit easier. I am rounding up the best affordable clean beauty brands. This includes the best in clean makeup and natural skincare!

By now you may be familiar with some of the big no-no’s in clean beauty such as phthalates, parabens, artificial fragrance, but who has time to research affordable clean beauty brands? If you don’t need to budget then feel free to move on with your day, but if you want clean beauty products that are affordable and actually work, then keep reading. 

Over the years I’ve tried just about every clean beauty product on the market, so today I’m going to be your tour guide to the best and most affordable clean beauty brands out there in makeup and skincare.

*Affiliate Disclosure: I do have affiliate links in this blog post. If you purchase something from my link, I will receive a small commission from the sale.  This comes at no cost to you, but is paid by the company.  I do not take becoming an affiliate with any company lightly.  If I am, it’s because I believe in the company and their product. 

*Suzi(Gurl Gone Green) is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Tower 28 SunnyDays
Clean beauty can come with a hefty price tag at times – but there is almost always a more affordable option!

What Is Clean Beauty?

My definition of clean beauty:

Beauty products formulated without harmful chemicals. 

It’s not unusual to encounter carcinogens, endocrine disruptors, and skin irritants in mainstream beauty brands.

Some of the reasons harmful chemicals are used are: to extend shelf life, prevent growth of mold, to give a product a more appealing texture or smell.

Sadly, the EU is much more stringent in their regulation of cosmetic ingredients than the U.S. is. In fact, 11 ingredients are banned in the U.S. by the FDA, but over 1,300 ingredients are banned in the EU.1

Related Content: Best Non Toxic Skincare For Teens

One Love Organics Skincare Products
Make sure that even if a brand states that they are non toxic – you do a bit of your own investigating to make sure!

What To Look For In Non Toxic Beauty Brands

In the world of greenwashing, there are a few things I look for when determining if a brand is truly non toxic.

Toxic ingredients 

You’ll want to scan a product’s ingredient label or a brand’s website to make sure they don’t use the following ingredients in their products. These are considered some of the big “no-no” ingredients in the clean beauty world but by no means is it an exhaustive list!

  • Parabens
  • Phthalates
  • Sulfates
  • Synthetic Fragrance
  • Triclosan
  • Formaldehyde
  • PEGs
  • Butylated Hydroxyanisol (BHA)
  • Butylated Hydroxytoluene (BHT)
  • Ethanalomines
  • Talc
  • Mineral Oil
  • GMO’s
  • Hydroquinone
  • Oxybenzone

Ingredient Sleuthing Tools

When in doubt do some ingredient sleuthing on the Skin Deep Cosmetics Database on the Environmental Working Group site or use the Think Dirty app. The Skin Deep Cosmetics Database is great for understanding the safety of a product and can be searched by ingredient, product, or brand. These are two great sources to bypass the marketing jargon and find out if a product is truly clean or non-toxic.

3rd Party Certifications 

These are some of the more popular certifications that can help substantiate a clean beauty brand but they are not a stamp of approval.

  • USDA Organic
  • EWG Verified
  • Credo Clean Standard
  • Reef-safe
  • Fair Trade Certified
  • Leaping Bunny
  • PETA Certified
  • Cruelty Free
  • Certified Vegan

Sustainable Packaging

It’s always a good sign if a brand tries to minimize their use of plastic. Look for brands that use packaging that’s biodegradable and 100% recyclable or are working towards sustainable packaging. They may use 100% recycled FSC-certified paper for their cartons or even kraft paper tape instead of plastic tape.

Related Content: Best Clean Skincare Brands

Weleda Body Wash
There are so many benefits to swapping out your toxic beauty products for natural options!

Benefits To Using Clean Beauty Brands

While a few encounters with harmful chemicals isn’t going to lead to immediate adverse effects (ie – cancer) but the continual exposure and accumulation of such chemicals can.

It’s the toxic load or body burden that we accumulate through incremental exposures that can lead to health problems. 

These exposures can have greater consequences when the chemicals work synergistically to amplify toxicity – just what we want, right?

  1. Avoid exposure to harmful chemicals

Your health and skin will be healthier from the inside out without exposure to harmful chemicals and skin irritants. Chemicals can dry out skin leading to dull, irritated skin. Another common complaint is contact dermatitis.

  1. Contain beneficial ingredients for your skin

Natural, plant-derived vitamins, minerals, and antioxidants can enhance and benefit the skin for a truly healthy glow.

  1. Support positive change

Supporting clean beauty brands is supporting positive change in the beauty industry. Many of the clean beauty brands are mission-driven with the founder being influenced by personal health challenges and the desire to create beauty products that support physical and environmental health.

Best Affordable Clean Makeup Brands

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Best Affordable Natural Skincare Brands

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So many amazing brands that have affordable clean beauty products!

Did I miss your favorite affordable clean beauty brand? Share it below!

If you liked this post, check out these past posts:


U.S. Food & Drug Administration (2022) Prohibited & Restricted Ingredients in Cosmetics

Cheers, Suzi


Suzi is a wife, and mama who is passionate about sharing her natural lifestyle with those around her. She created Gurl Gone Green to show how our everyday decisions, from what we use on our face, home and the food we eat affect us more than we know. She loves holding space where people can weed through the marketing clutter to find truth, and ultimately make the best decision for their families.


  1. Erika L

    Thanks for featuring some budget friendly options. Really appreciate the great information.

    • Suzi

      Thanks Erika for the feedback!

      • Uzma

        Hi Suzi,

        I am 50 years old with combination skin. I have pores on my cheeks and I am dry near nose and lower cheeks and jaw area. I tried many bb creams and foundations but they all start to give me dry patches near my mouth area. I tried exfoliating, moisturisers, and oils on my skin, but nothing works so far. I tried Ilia super serum tint. It stays fine for couple of hours then I start seeing dryness again. I would appreciate your help in finding me the perfect natural glowing solution for my skin.

        Thanks in advance,

          • Uzma Syed

            Thanks Suzi.

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