I love finding new to me clean beauty brands. And Toups and Co was no exception. I knew I needed to get my hands on some of their skincare and makeup products after hearing about their efforts with clean, pro-skin ingredients.
*Affiliate Disclosure: I do have affiliate links in this blog post. If you purchase something from my link, I will receive a small commission from the sale. This comes at no cost to you, but is paid by the company. I do not take becoming an affiliate with any company lightly. If I am, it’s because I believe in the company and their product.
About Toups and Co
Toups and Co is a natural skincare brand born from a family’s transformative experience. When the founders found themselves grappling with health issues, notably their daughter’s eczema, it prompted a shift towards a non-toxic lifestyle.
Rejecting compromise, Toups and Co chooses the use of nourishing, pro-skin ingredients over conventional skincare, emphasizing quality sourcing from ethical and sustainable farms.
Each product is meticulously handcrafted in the USA, often on their own farm, with a steadfast commitment to avoiding cheap fillers and prioritizing rigorous testing for superior quality.
With a focus on community engagement, Toups and Co offers invaluable tips for those embarking on their natural skincare journey, advocating for a gradual transition and the importance of finding products that are not just tolerated, but truly loved.
Toups and Co. Ingredients
With every single Toups and Co ingredient being a pro-skin ingredient, you know you will be using products that will nourish your skin and give it everything it needs!
Some commonly found ingredients in Toups and Co products include:
- 100% Grass-Fed Tallow
- Organic USA Olive Oil
- USDA Organic Essential Oils
Related Content: Should You Use Beef Tallow For Your Skin?
They also have a “No List” of ingredients that you will never find in their products. This includes:
- GMO’s
- Toxins
- Fillers
- Artificial colors
- Artificial fragrances
- Synthetic chemicals
You will notice that on the ingredient lists, you will recognize almost all the ingredients listed!
Toups and Co Skincare Review
Seabuckthorn Cleansing Oil
This is a microbiome-safe makeup remover that hydrates and refreshes the skin while preserving healthy bacteria. It is made with vitamin and nutrient rich oils. Beyond removing makeup, dirt and other impurities, it can also heal acne, improve skin’s elasticity, and reverse signs of aging. Ideal for all, especially oily complexions and teenagers.
Key Ingredients
- Oranic Jojoba Oil
- Magnolia Essential Oil
- Seabuckthorn Oil
- Neroli Essential Oil
- Organic Castor Oil
- Grapefruit Essential Oil
Cost
$32 for 2 oz
$60 for 4 oz
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Review
As someone who has dry skin, I love a good oil cleanser especially when removing makeup. Toups and Co’s cleansing oil was no different. It removed my makeup and my skin was not left feeling stripped. I found using a damp washcloth really helped to get all the impurities off my skin. There is the option to double cleanse, but I didn’t feel the need to do this unless I had heavier makeup on. Oh, and I loved the light scent of the product too!
Facial Tonic
This is a facial tonic where you can choose a specific variety based on your skin type or goals. It purifies the skin and primes the pores, enhancing moisture absorption. Varieties available include Calm, Hydrate, Clear, and Brighten for tailored skincare needs.
Key Ingredients
This products has a base of witch hazel with aloe vera juice steeped in vitamin-rich herbs (specific herbs are dependent on which variety you choose)
Cost
$26 for 2 oz.
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Review
I tried the Clear Tonic as that is what came with the set that I chose. I would have loved to try the Hydrate or Brighten as that fits my skincare needs a little more. That being said I still liked using the tonic after cleansing and before using my serum. It soaked right into my skin. I will say I would prefer a spray bottle vs the recommended use of a cotton round for application.
Glow Serum
The Glow Serum is infused with healing ingredients like helichrysum allowing it to target aging, sun damage, scars, and dryness. You can achieve radiant, even-toned skin with potent antioxidants and nourishing oils.
Key Ingredients
- Organic Jojoba Oil
- Helichrysum Oil
- Rose Absolute
Cost
$85 for 1 oz.
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Review
Wow! I knew the first time I used this serum I loved it! I applied it to a clean face and massaged it in – which my skin soaked right up. My face felt so moisturized after using it. In fact, I noted that my skin has felt less dry since using this product and it has lasted throughout the day. Due to the time of year and my dry skin, I did follow up with a face cream, but I don’t think everyone would need that depending on your skin type. It is a more pricey product, but you only need a few drops of the serum so a little goes a long way.
Resurfacing Mask
The Resurfacing Mask contains ingredients known to calm inflammation, revitalize damaged skin cells, erase sun spots, smooth wrinkles and more. Remove dead skin cells and bring dull skin back to life by adding this mask to your skincare routine 1-2 times per week.
Key Ingredients
- Raw Honey
- Blue C-Phycocyanin Algae Extract
- AHA Fruit Acid
Cost
$56 for 2 oz.
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Review
This was another winner for me! My skin felt transformed after using the mask just one time. You will want to use a brush to apply the mask, let it sit for 5-15 minutes and remove with a washcloth. After removing it my skin felt so soft and moisturized and I do think it had a glow to it that I didn’t have prior (the winter definitely adds a dullness to my complexion). I added the Glow Serum after using the mask.
You can check out the Toups and Co Skincare Starter Kit here!
If you are looking for more clean skincare, check out these past posts:
Toups and Co Makeup Review
Natural Pressed Blush
Get a healthy, long-lasting glow with Toups and Co’s certified organic pressed blush. Highly pigmented shades in Flush, Cinnabar, Dusty Rose, and Petal suit all skin tones. Effortless application and gentle on sensitive skin.
Cost
$28
Review
I tried out the Toups and Co Blush in Dusty Rose. It’s the perfect everyday blush color. It goes on so well. A great blush for someone who is new to applying blush and doesn’t want to mess it up or get too heavy handed. This looks natural and perks up my cheeks. The color would be great on so many complexions. I also felt it stayed well throughout the day.
Brow Pencil
Elevate your brow game with Toups and Co’s natural Brow Pencil, enriched with castor oil for hair growth and carnauba wax for control. Effortlessly fill and shape with the included brush. Available in three shades that are suitable from light blonde to grey to dark brown hair colors.
Cost
$28
Review
I was surprised how much I liked this brow pencil. It really delivered on all fronts. I love that one end is the brow pencil and the other end the spooly to blend the brow product in. It doesn’t have red in the product like many brow pencils. It’s a true neutral. It went on easy and didn’t look overdone or harsh. I really liked how natural my brows were but still looked enhanced. And the longevity was great too! I tried the color Deep Taupe.
Concealer
Hide imperfections with Toups and Co’s organic concealer—hydrating skin with coconut, castor, and jojoba oils. No preservatives or artificial additives. Perfect for sensitive skin, it covers blemishes seamlessly. Available in various shades for a flawless finish.
Cost
$30
Review
I tried the color Fresh in the concealer. I thought it was ok. Not my favorite. It is a cream based concealer and I felt like I needed more coverage for my hyperpigmentation spots on my face. It didn’t cover them as well, or if they were covered at first, they didn’t stay covered for long. When I used it under my eyes it creased easily and didn’t do a lot. Not something I would get again.
Liquid Foundation
Toups and Co’s liquid foundation, enriched with aloe vera and shea butter, offers full coverage and a natural glow. It’s free from toxins, lightweight, long-lasting, and perfect for sensitive skin—leaving you with a flawless complexion.
Cost
$48
Review
I was very impressed with their foundation. It went on smoothly and looked natural. It wore really well too. My skin still looked good later in the afternoon. It covered my redness and helped to create a clean canvas on my skin but didn’t look heavy. I also found the creamy formula was great for my dry skin type. The foundation can definitely be full coverage or lighter depending on how much you apply. I got the sample pack to test out shades and the color 1C11 which is Magnolia, was perfect on my skin tone.
Shop all of Toups and Co’s products here!
If you are looking for more natural makeup options, check out these posts below:
- Truly Non Toxic and Clean Makeup Brands
- Ogee Makeup Review
- Best Talc Free Eyeshadow Palettes
- Clearstem Skincare Review
Have you tried any Toups and Co skincare or makeup products? Share your thoughts below!
Love this review! Super helpful. Definitely want to try that glow serum after reading your thoughts!
Yes, the Glow Serum was so good!
how would you say the toups liquid foundation compares with ilia skin tint?
Hi Kelsea,
I like it better! It lasts longer and still looks good at night. I also like the coverage better too. 🙂