Top Green Beauty Mascara Picks
My Top Green Beauty Mascara Picks is here! Having been in green beauty for over seven years now, I’ve tried my fair share of mascaras. I’m pretty picky when it comes to a stellar formula too. It has to meet some strict requirements. I mean a girl doesn’t want just volume, but length, separation, and maybe even a bit of drama. Who’s with me?!
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I had some standards as I tested out mascara. There have been some mascaras I’ve noticed some people pegging as “clean” but they had questionable ingredients. For example, if a mascara had phenoxyethanol in it-I didn’t even try it. My top recommendations are completely clean. However, there are a few ingredients here and there in some of the other mascaras that rate a higher score on EWG. In comparison to conventional mascaras, I think they’re pretty good. But that’s a decision you have to make for yourself.
Also, a few tips on mascara I’ve picked up along the way. I’ve found for me any mascara, whether conventional or green beauty mascaras, they all do better after a week or two. It helps when they’ve been exposed to some air. It makes them become a little more buildable. So don’t give up on one after a day or two-give it at least a week. Always swirl the brush inside to pick up product, don’t pump. Once your mascara gets clumpy it’s time to get a new one, typically 3 months. Oh and side note-I never wear mascara on my lower lashes. I find I haven’t found a solution to the under eye smudging that occurs. Plus, I find I don’t need it.
Top Picks-
Honest Beauty Mascara-
Formula- Ok, so I did try this mascara when it first came out over two years ago and I didn’t like it. It stung my eyes pretty bad and there wasn’t anything amazing about it. However, they re-did the formula and I have to say it is completely different and I LOVE it! This is hands down my favorite mascara in green beauty now. I know, that says a lot but it’s true. The formula checks all the boxes. It offers thickness, length, separation- it’s just awesome! The formula isn’t too dry or too wet and I love that I don’t have to apply 5 coats of mascara to see product on my lashes. In just two coats my lashes are instantly lengthened, thicker and have overall more volume. I’m sold! On one end of the mascara wand is a primer and the other the mascara color. I apply the primer first and then the mascara.
Smudge factor/Flaking- Doesn’t flake or smudge!
Brush- The brush is longer and thinner, with a slight curve.
Price- $22(and even cheaper if you bundle it with two other items from Honest Beauty)
FitGlow Good Lash + Mascara-
Formula- It gives my lashes volume, separation and some drama. It definitely lifts them up and creates a lash that you can’t help but notice! I love how you can build the formula on top of your lashes. The formula is overall thicker but easy to apply to the lashes.
Smudge factor/Flaking- I didn’t have any smudging or flaking.
Brush- The brush on it is different than any other I’ve used. It starts out wide and then gets narrower. Great for getting the bitty lashes in the corner of the eye.
Price- $42
Get your FitGlow mascara here!
Inika Long Lash Mascara- (Vegan)
Formula- The formula is pretty wet. It gets better the more air gets to it. Once I apply the first couple coats I move to the next eye and then come back to the first eye. It then is easier to build it up more. It really gives great length and separation, not as much volume.
Smudge factor/Flaking- It did smudge a little if I wasn’t careful letting it dry. But no flaking.
Brush- It comes with a long brush.
Price- $33
Crunchi Mascara-
Formula- This mascara gives big, separated, pigmented lashes. I had so many people comment on my lashes when wearing it. Some mascaras will sting my eyes when they get wet but not Crunchi’s. It checks all my mascara boxes!
Smudge factor/Flaking- It only starts to flake when the bottle is almost empty and it’s time to get a new tube.
Brush- The brush is excellent! A big fat brush- just the way I like it.
Price- $28
Get your Crunchi Mascara here!
Hynt Beauty Nocturne Mascara– (Gluten Free)
Formula- The formula is drier. It takes a few strokes to get the product on your lashes. But once on you can really build it up on the ends to lengthen. It gives my lashes separation, volume, and length. Plus, some thickness.
Smudge factor/Flaking- Overall the smudging is minimal to none. I don’t notice smudging as much as flakes sometimes as I’m nearing the end of the tube. It’s a good reminder to switch it out.
Brush- It comes with a thick, fat spoodle brush. Love the brush!
Price- $24
Get your Hynt Beauty Mascara here!
Hush & Dotti Mascara-
Formula- The formula is great mix of dry and wet. It goes on so easy and doesn’t require a ton of applications. Gives my lashes thickness, length and separation. A good building mascara.
Smudge factor/Flaking- It doesn’t smear on my eyelids or flake at all.
Brush- It’s a smaller standard mascara brush. It gets smaller towards the end of the brush.
Price- $24
Get your Hush and Dottie Mascara here!
100% Pure Fruit Pigmented Ultra Lengthening Mascara-
Formula- This mascara is especially great for lengthening. It also does an amazing job of separation. It builds up quite well too after you let it dry for 30 seconds and go back and add some more. It’s a wetter formula overall. It doesn’t claim to be waterproof but water resistant, which is pretty awesome for a mascara in green beauty.
Smudge factor/Flaking- It can smear a bit if you don’t let it dry first. Once you let it dry though it doesn’t flake.
Brush- The brush is curved a bit, thinner and longer.
Price- $25
Get your 100% Pure Mascara here!
W3ll People Expressionist Mascara- (Gluten Free)
Formula- I initially didn’t really like this mascara but after giving it two solid weeks I really liked it. Initially it was hard to get the product off the brush. In my opinion, it gets better as more air is exposed to it. It gets a little more goopy and helps the product to be able to build on your lashes. It didn’t give me quite as much length as I would like but definitely gave my lashes a bit of drama. It’s not a lightweight mascara, you can see there is product on your lashes. Overall, definitely a great product. There is a couple ingredients in it that scored a 5 or higher on EWG. However, they don’t seem significant enough, especially with some data gaps.
Smudge factor/Flaking- It didn’t flake on me until the end of the tube. Then I noticed some flakes around my eyes.
Brush- The brush wasn’t my fave- it’s the new high tech rubber brush. I’m more into the old spoodle brushes.
Price- $21.99
Get your W3ll People Mascara here!
Lily Lolo- (Vegan)
Formula- This mascara definitely gets some good product on your lashes. It definitely gives your lashes some drama and lift. It seems a little wetter of a formula. It’s a little harder to build the product on the lashes unless I wait a minute or two for the first coat to dry. The only thing I noticed was some irritation when my eyes would water-which was randomly when I had my second baby-hormones are real people! I feel the formula got thicker and better the more I used it and air got to it.
Smudge factor/Flaking- It does smudge a little the first week or so because the formula is wetter. However, once you use it more the formula thickens and I didn’t have a problem with smudging.
Brush- The brush is a big fat brush- just the kind I like!
Price- $19.50
Get your Lily Lolo mascara here!
Zuzu Luxe Mascara- (Vegan)
Formula- This a great everyday mascara, for someone who doesn’t want anything too dramatic. Adds great color definition and builds well too. It comes off easy at the end of the day. It’s a great pick for those who have sensitive eyes and contact lens wearers. It isn’t going to give you the drama or vixen lashes but a great option for those wanting something a little subdued and have sensitive eyes. I also love how easy it is to find. They sell it at most Whole Foods and natural groceries.
Smudge factor/Flaking- It doesn’t smudge or flake on me.
Brush- The brush is a standard mascara wand. Not big and gets smaller at the tip of the brush.
Price- $17.60
Get your ZuZu Luze mascara here!
Fails-
Zao Organic Volume Mascara-
This does cross over into the $30 range, which I said I wouldn’t buy. I didn’t buy this one, it came in a beauty subscription box. I wasn’t impressed with it. The formula was so wet and it left my lashes more limp than vixen. It smudged and came off easily too. At $33.20 a pop, I was disappointed in the overall performance of this mascara.
RMS Beauty Volumizing Mascara-
This was probably the biggest flop. If you’ve been around green beauty long enough you know RMS Beauty. Their products are superior and ingredients top notch. However, it unfortunately didn’t translate into their mascara. The product is almost invincible on my lashes. I had to coat them but even then you could hardly see the product or a difference. It flaked too. There were some questionable ingredients too. Not worth it at $28.
Jane Iredale Purelash Lengthening Mascara-
This is similar to RMS mascara in my opinion. It was hard to see the product on my lashes or even notice I had on mascara, it was so subtle. If you like your mascara to look as natural as possible then this would be your mascara. But for me I want some drama in my lashes! $24
Juice Beauty Mascara-
This did absolutely nothing for my eyelashes- like nothing! It’s such a wet formula and doesn’t build, add volume or anything. Wouldn’t recommend this at all.
That sums up my mascara post! I hope it helped you have a better idea of what mascara you should go for. Let me know what mascara you’re loving! XO
